About Chewy Candy & Gummy
Chewy candies and gummies are some of the most beloved treats in the global confectionery market. With their irresistible textures, bright colors, and fun shapes, these snacks have evolved far beyond their original forms, appealing to a wide range of consumers. From kids to adults, these chewy delights offer a perfect combination of sweetness and texture, making them an ideal snack or treat for every occasion.
In the FMCG (Fast-Moving Consumer Goods) export industry, the demand for chewy candies and gummies has surged due to shifting consumer preferences towards indulgent yet convenient snacks. As tastes evolve, manufacturers are innovating with new flavors, healthier options, and exciting packaging to meet diverse consumer needs.
Whether you're enjoying a handful of gummy bears or savoring the chewy texture of fruit-flavored candies, the world of chewy candies and gummies is filled with variety and excitement. This category has become a key player in the global export market, catering to diverse tastes, dietary preferences, and packaging needs.
From Classic Chews to Fun Peelable Gummies
The chewy candy and gummy category offers a broad range of products that cater to various tastes and preferences, from traditional chewy treats to more innovative gummy and marshmallow products. Here’s a look at the key types:
- Chewy candies are known for their soft, elastic texture that provides a satisfying bite. Popular varieties include fruit-flavored chews, caramel chews, and taffy, all of which come in a wide array of flavors. These candies are often individually wrapped for convenience and are favored for their intense, long-lasting flavor and nostalgic appeal.
- Gummy candies are a fan favorite worldwide, offering a chewy, bouncy texture enhanced by the use of gelatin or pectin. Gummy bears, worms, and rings are iconic products in this category, and they come in a rainbow of fruity flavors. In addition, the rise of functional gummies - such as those with added vitamins or probiotics - has expanded their appeal to health-conscious consumers.
- While not a traditional chewy candy, marshmallows are soft and spongy, offering a light, airy texture that’s beloved in both snacks and desserts. Available in plain or flavored varieties, marshmallows are often enjoyed roasted, coated in chocolate, or included in treat mixes. Their versatility makes them a popular choice for a variety of confectionery products.
- Peelable gummies are a fun twist on traditional gummy candies, featuring fruit-shaped gummies that are covered with a peelable outer layer. The outer layer, often made of a thin gummy or sugar coating, can be peeled away to reveal the chewy fruit-shaped candy inside. This unique design creates an engaging, multi-texture experience, as consumers can enjoy the satisfaction of peeling and then chewing the sweet, fruity center. Popular for their interactive nature, peelable gummies are especially favored by children and are available in a variety of vibrant colors and fruity flavors.
Innovative Packaging for Chewy Candies & Gummies
Packaging is essential not only for maintaining the quality of chewy candies and gummies but also for attracting consumers with visually appealing and innovative design. At MHP Exports, we provide a wide variety of packaging formats that cater to diverse needs, offering everything from practical, functional packaging to cute, eye-catching design. These packaging options come in a range of shapes and sizes, ensuring that every product stands out on the shelf:
1. Pouches/ Bags
Pouches and bags are available in a variety of shapes, from traditional flat bags to unique stand-up pouches and gusseted bags. Their design can be playful and colorful, with some featuring fun shapes. These bags are not only practical for larger serving but are also designed with attetion-grabbing graphics and vibrant colors to appeal to consumers of all ages.
2. Plastic Containers
3. Specialty Retail Packs
Specialty formats add novelty and appeal to premium or seasonal products. These can include paperboard boxes, custom shaped packs (e.g, themed or character-inspired shapes), or multi-pack cartons that are eye-catching and great for gifting or promotions. Unique form factors and high-quality graphic design help drive impulse purchases and reinforce brand identity.
The Biggest Names in Chewy Candies & Gummy Treats
The chewy candy and gummy market is filled with established and innovative brands that have carved out strong positions globally and regionally. These market leaders have successfully captured the attention of consumers through their unique flavors, packaging, and continuous innovation. Here’s a look at some of the top players:
- Haribo is one of the largest and most recognized names in the gummy candy world. Known for its iconic gummy bears, Haribo continues to dominate the global market with its fun shapes, bright colors, and high-quality gummy candies. From gummy worms to gummy fruit snacks, Haribo remains synonymous with quality, flavor, and a timeless candy experience.
- Chupa Chups (from Perfetti Van Melle), has also made a significant impact in the chewy candy and gummy market. With colorful, fun packaging and a variety of flavors, Chupa Chups offers both lollipops and chewy candies, such as their Chupa Chups Chewy Candy line. The brand’s global reach and playful products continue to attract both children and adults.
- Alpenliebe 2 Chew (from Perfetti Van Melle), offers a range of creamy and smooth chewy candy products, especially popular in Asia. Known for rich flavors like caramel, strawberry, and milk, Alpenliebe’s chewy candies are beloved for their satisfying texture and indulgent taste, making it a go-to treat for many consumers in the region.
- Sugus (from Perfetti Van Melle), is popular for its fruity flavors and chewy texture. Widely recognized in Europe and Asia, Sugus offers a variety of fruity chew candies that appeal to both children and adults. With a strong market presence and a reputation for quality, Sugus continues to be a top choice for consumers seeking tasty and satisfying chewy treats
- Lush (from Universal Robina Corporation), offers a variety of bold, flavorful chewy candies and gummies. The brand is particularly favored in Southeast Asia, where its chewy textures and vibrant packaging appeal to younger audiences. Lush’s fun fruit flavors make it a standout in the region's competitive candy market.
- Boom Lắk (from Orion) stands out with its unique combination of chewy candy and fizzy soda flavor. This fun, tangy experience is particularly popular in Southeast Asia, especially among younger consumers. Available in small, convenient packets, Boom Lắk offers an interactive and enjoyable candy experience that continues to captivate the market.
- Bibica, a prominent confectionery brand in Vietnam, is known for its diverse range of chewy candies and gummies, with popular sub-brands such as Zoo and Sumika. Zoo features animal-shaped gummy candies that are especially appealing to children, offering a playful and fun experience with vibrant, fruity flavors. Sumika, on the other hand, is known for its smooth, milk-flavored chewy candies that have a rich and creamy texture. Both brands cater to different consumer preferences - Zoo for those seeking fruity, gummy snacks and Sumika for those who enjoy a soft, milk-based chew. Bibica's commitment to quality and innovation has made it a trusted name in both local and international markets.
- HaihaCo is an emerging brand in the Southeast Asian candy market, focusing on high-quality chewy candies and gummies. Known for their fun, brightly colored gummies and innovative fruit-shaped candies, HaihaCo is gaining popularity, especially in Vietnam and neighboring countries. With its growing presence, HaihaCo is poised to become a significant player in the regional market.
Ensuring Top-Notch Products for Export
As a trusted exporter of chewy candies and gummies, we ensure that the products we trade meet the highest quality standards. While we rely on our manufacturing partners to maintain quality, we carefully select brands that prioritize:
1. High-Quality Ingredients
We work exclusively with brands that use premium, non-GMO, and allergen-free ingredients. Many of our suppliers are also transitioning to more natural and organic ingredients to meet the growing demand for healthier options.
2. Rigorous Quality Control
Our partners comply with global certifications like ISO 22000, HACCP, and GMP, ensuring that all products are made in hygienic, controlled environments and meet the required safety standards.
3. Reliable Packaging
We ensure that the candies we export are packaged in airtight, resealable, or vacuum-sealed packaging to preserve freshness, texture, and flavor, ensuring optimal product quality from production to delivery.
4. Consistency and Freshness
By partnering with trusted brands, we guarantee that the products we supply maintain consistency in taste and texture, ensuring that every batch is just as fresh and delicious as the last.
Best Practices for Storing Chewy Candies and Gummies
Proper preservation is key to maintaining the quality of chewy candies and gummies. While they are designed to have a long shelf life, following the right storage practices ensures that they stay fresh, flavorful, and chewy. Here’s how to keep your products in top condition:
- Store in a Cool, Dry Place: Chewy candies and gummies should be stored in a cool, dry environment, away from direct sunlight, heat, and humidity. Excessive heat can cause them to melt, and moisture can lead to clumping or loss of texture.
- Keep in Airtight Packaging: To maintain freshness and prevent the candies from drying out, always keep them in their original, resealable, or airtight packaging. If the packaging is compromised, transferring them to an airtight container or bag will help preserve their quality.
- Avoid Freezing: While freezing can extend shelf life for many products, it’s not recommended for chewy candies and gummies. Freezing can affect the texture and cause condensation when thawed, which can make them sticky or less enjoyable to eat.
- Monitor Expiry Dates: Although many chewy candies and gummies have a long shelf life, it’s essential to check the expiry dates and use products before they expire. Over time, even the best products can lose their flavor or texture.
At MHP Exports, we pride ourselves on delivering top-quality chewy candies and gummies from trusted global brands. As a reliable supplier, we ensure that the products we offer meet the highest standards of taste, freshness, and consistency, supporting businesses like yours in meeting consumer demand. Whether you’re a retailer, distributor, or part of the food service industry, our commitment to excellence and efficient service ensures you receive only the best products for your market. Partner with MHP Exports for a seamless supply of premium confectionery - delivering quality, value, and satisfaction every time.
