Copyright © 2024 Minh Hong Phat Exports. All rights reserved

Copyright © 2024 Minh Hong Phat Exports. All rights reserved

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About Crackers

Crackers are one of the most beloved snack categories across the globe, enjoyed for their crisp texture, diverse flavors, and convenience. As a leading FMCG exporter, we specialize in supplying savory crackers, rice crackers, and coconut crackers, offering a wide assortment tailored to retail, wholesale, HORECA, and private-label markets. Our products are crafted to meet global taste preferences, with a strong emphasis on Asian-inspired flavors that continue to gain international popularity.

Wide Range of Crackers for Every Taste

Our cracker portfolio is designed to cater to a wide demographic of consumers, from those who prefer classic savory snacks to those seeking authentic Asian flavors and healthier, alternative options.

1. Savory Crackers

These are the traditional favorites enjoyed worldwide, typically light, crispy, and mildly salted. They serve as a perfect base for cheeses, dips, spreads, and appetizers. Available in several flavor variations - including cheese, herbs, chili, onion, and pepper - these crackers remain a top-selling sub-category.

2. Rice Crackers (Asian Specialty)

Hugely popular across East and Southeast Asia, rice crackers offer a unique texture and flavor profile. Made from high-quality rice, these crackers can be:

  • Lightly Salted
  • Sweet Glazed
  • Seaweed-Coated
  • Spicy Variants (Wasabi, Chili)

[check lại]

Rice crackers tend to be baked rather than fried, appealing to health-conscious consumers looking for a lighter snacking option.

3. Coconut Crackers

A beloved snack in tropical regions and Asian markets, coconut crackers blend natural coconut flavor with a crisp, biscuit-like texture. They offer:

  • A mildly sweet taste
  • A fragrant aroma
  • A satisfying crunch

These crackers pair well with tea and coffee and are popular across retail, gifting, and hospitality channels.

4. Whole Wheat & Multigrain Crackers

For consumers prioritizing wellness, our whole-grain and fiber-rich crackers offer a nutritious alternative. They are crafted with whole wheat, oats, seeds, and sometimes nuts. [check lại]

Flexible Packaging for Global Distribution

We understand that packaging plays a crucial role in product longevity, shelf appeal, and consumer convenience. Our crackers are available in multiple packaging styles:

  • Single-Serve Packs: Ideal for on-the-go snacking and vending machines.
  • Family Packs: Larger portions designed for household consumption.
  • Premium Box Packaging: Elegant and sturdy, ideal for export markets and retail shelves.
  • Stand-Up Pouches with Zip-Lock: Resealable packs that preserve freshness.
  • Bulk Packaging: Suitable for wholesalers, repackers, and institutional buyers.
  • Eco-Friendly Options: Biodegradable and recyclable packaging for sustainability-oriented markets.

Key Players Shaping the Cracker Segment

The global cracker market is shaped by several established brands that have built strong consumer trust through consistent quality, innovation, and diverse flavor offerings. These leading names guide market expectations and inspire product development across regions.

  • Ritz (from Mondelez) - Globally recognized for its buttery, melt-in-your-mouth savory crackers. A long-standing benchmark in the classic cracker segment.
  • Lexus (from Munchy’s) - Popular across Asia for its cream-filled sandwich crackers and bold flavor combinations.
  • AFC - Known for healthier baked crackers with a focus on whole grains and light seasoning, especially popular in Southeast Asia.
  • An (from Orion) - A strong player in the rice cracker category, offering high-quality, crispy rice snacks widely appreciated in East Asian markets.
  • Want Want - One of the biggest names in rice crackers, famous for its sweet-glazed and savory rice snacks across Asia and global Asian communities.
  • One One - A rising favorite in the rice cracker segment, known for its light texture, balanced sweetness, and broad retail presence.
  • Lotte (Coconut Crackers) - A well-loved brand offering fragrant, lightly sweet coconut crackers that have a strong following in both Asian and global markets.

These brands set the industry benchmarks for taste, quality, and consumer preference. By understanding their strengths, we ensure our product offerings remain competitive, relevant, and aligned with global market trends.

Quality Standards: Commitment to Excellence

As a dedicated FMCG trading and export company, we ensure every product we ship meets strict international quality requirements. We partner only with certified and reputable manufacturers who follow ISO, HACCP, and GMP food safety standards.

Before confirming any order, we conduct taste, freshness, and packaging checks to ensure the crackers meet export expectations. For added assurance, third-party inspections (SGS, Intertek, etc.) can be arranged upon request.

We also provide complete export documentation, including COA, health certificates, and ingredient/allergen details, ensuring smooth compliance for all destination markets.

How to Preserve Crackers: Ensuring Long-Lasting Freshness

Proper storage helps maintain the crisp texture of crackers. Here are some recommended preservation practices:

  1. Keep Away from Moisture: Humidity is the biggest enemy of crispness.
  2. Store in an Airtight Container: Especially after opening bulk or family packs.
  3. Avoid High Heat & Direct Sunlight: Store in a cool, dry space.
  4. Do Not Refrigerate or Freeze: It may alter texture and flavor.
  5. Seal Packaging Tightly: Reseal or clip packs after every use.
  6. Consume Within the Best-Before Date: To enjoy optimal freshness.

From classic savory crackers to unique Asian favorites like rice and coconut crackers, our wide-ranging selection is designed to meet global snacking trends and regional tastes alike. Through innovative product development, premium ingredients, and world-class quality standards, we deliver crackers that cater to every preference - sweet, salty, spicy, light, or wholesome.

As an FMCG export partner, we are committed to offering reliable, flavorful, and fresh cracker products that consumers across the world can enjoy anytime, anywhere.

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