Waffles Exporter | MHP Exports

MHP Exports - Vietnam’s Leading FMCG Exporter
(+84) 918 182 471
sales@mhpexports.com

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About Waffles

Waffles are a beloved snack and breakfast favorite enjoyed worldwide for their light, crispy texture and delicious flavor. Combining the traditional appeal of freshly made waffles with the convenience of modern packaging, these products are crafted to deliver a satisfying experience anytime, whether eaten on the go or at home.

In global trade, waffles represent an important and rapidly growing category within the FMCG sector. Their long shelf life, variety of flavors, and easy-to-serve formats make them highly sought after by consumers and retailers alike. As demand rises for convenient yet indulgent foods, waffles continue to expand their footprint in international markets, offering attractive opportunities for exporters and distributors.

This category fits seamlessly into the international marketplace by balancing classic taste with consumer convenience. While traditional plain waffles maintain strong appeal, innovative varieties filled or coated with creams, chocolates, or other flavors are gaining popularity in diverse markets. Waffles offer flexibility in packaging and presentation, making them a versatile and strategic product for global FMCG trade.

Delicious Waffle Options for Global Markets

Our waffle collection offers a diverse selection designed to satisfy a wide array of consumer tastes and preferences. From classic to innovative, each product is carefully crafted to combine authentic waffle texture with flavors that delight.

Classic Waffles: These feature the timeless recipe with a light, fluffy interior and crisp exterior, perfect for traditional snack or breakfast enjoyment. They are ideal for consumers who appreciate the simple, familiar taste of waffles.
Flavored Waffles: To meet evolving tastes, we offer waffles infused with ingredients such as butter, chocolate, matcha, young green rice and coconut,.... This variety caters to markets that appreciate novel flavors and premium experiences.

Our product range is continually evolving, guided by consumer insights and market trends, to ensure we provide both classic favorites and exciting new options. This breadth allows retailers and distributors to meet diverse consumer demands across different countries and cultural tastes.

Convenient Waffles Packaging for Every Consumer Need

Our waffles are available in thoughtfully designed packaging formats that ensure freshness, convenience, and visual appeal for consumers across international markets. The packaging not only preserves the product’s crisp texture and flavor but also enhances its shelf presence and usability.

Individual Packs: Perfect for single servings, these are convenient for on-the-go consumption and portion control. Ideal for retail shelves, vending, or travel-friendly options.
Multipacks: Multiple waffles in one package provide value and variety for consumers. These are suitable for supermarkets and convenience stores, allowing customers to enjoy more than one flavor or portion without compromising freshness.

This variety in packaging formats ensures that our waffles meet the needs of diverse market segments - from individual consumers to large-scale distributors - while maintaining consistent quality, taste, and convenience.

Premium Waffle Brands in Our Portfolio

As a specialized trader of high‑quality waffles, we work with well‑established brands that are widely recognized in the Vietnamese and regional FMCG markets. These brands bring strong product heritage, consumer trust, and diverse waffle offerings to your export portfolio:

Karo (from Richy) – A standout product line from Richy Group, Karo waffles are known for their soft texture and distinctive flavor profiles, combining traditional ingredients like fresh eggs and savory elements such as chicken floss in some varieties. Richy has a long presence in the confectionery industry and continues to innovate with products that appeal to modern consumers, making Karo a notable choice for everyday snacks and breakfast items.
Belgi (from Trang An) – Belgi soft waffles are inspired by classic Belgian recipes and tailored to local tastes with high‑quality ingredients such as eggs, milk, and wheat flour. Produced by Trang An - an established Vietnamese food company - the Belgi line offers a European‑style waffle experience with a soft, fluffy texture and rich flavor, positioning it as a high‑quality snack or breakfast option in both domestic and export markets.
Kisshu (from Bao Ngoc) – While Bảo Ngọc is better known for its range of baked goods and cakes (such as the Kisshu sponge products), the brand’s presence in the bakery category reflects its strength in quality sweet baked items that pair well with waffle offerings. Kisshu products are popular as everyday snack items, showcasing the versatility and broad appeal of Vietnamese bakery brands in international trade.

By featuring these market‑leading brands, we offer a curated selection of waffles that combines consumer familiarity, product quality, and export readiness. These partnerships allow us to supply trusted products that resonate with buyers and end‑users in diverse regions, strengthening your position in the global FMCG marketplace.

From Inspection to Delivery: Ensuring Quality Waffles

Ensuring top-quality waffles for international markets requires a structured and reliable process. As a dedicated trader, we follow a rigorous quality assurance workflow that guarantees every product meets the expectations of retailers, distributors, and consumers:

1. Careful Brand Selection: We only partner with leading waffle brands. Each brand is chosen based on its reputation for taste, consistency, and compliance with international food standards.

2. Inspection & Verification: Before purchase and export, we inspect each batch to verify packaging integrity, product freshness, and adherence to shelf-life requirements. This step ensures that only waffles meeting our high standards are approved for shipment.

3. Storage & Handling: Proper storage is crucial for preserving flavor, texture, and freshness. We maintain controlled storage environments, monitor temperature and humidity, and use protective packaging to prevent damage during transit.

4. Export Compliance: All waffles are carefully documented and labeled according to the regulations of the destination country. From customs documentation to safety certifications, we ensure full compliance, making international trade seamless for our clients.

5. Continuous Feedback Loop: We work closely with both manufacturers and buyers to gather feedback on product quality, packaging, and consumer satisfaction. This allows us to refine sourcing and distribution processes continuously, maintaining trust and reliability.

Through this process, we guarantee that every waffle we supply reaches international markets in perfect condition, consistent taste, and premium quality, giving our partners confidence in every shipment.

Proper Waffle Preservation for Long Shelf Life

Proper preservation is essential to maintaining the quality, texture, and flavor of waffles, ensuring they remain fresh for consumers even after long transit periods. As a trader, we ensure that all waffles we distribute are handled with care at every stage of the supply chain, from warehouse to shelf. Here’s how we ensure optimal preservation:

1. Storage Conditions

Waffles should be stored in a cool, dry place away from direct sunlight and humidity. Maintaining a temperature range between 15-20°C (59-68°F) helps prevent deterioration and preserves the texture of the waffle. We ensure that all products are stored in ideal conditions throughout their journey from our warehouse to their destination.

2. Sealed Packaging

Packaging plays a critical role in maintaining the freshness of waffles. We ensure that the waffles are packaged securely, often in airtight, moisture-resistant packaging, to prevent exposure to air, moisture, or contaminants. This keeps the waffles crisp and flavorful, even during long shipping durations.

3. Best Before Dates & Shelf Life

Each batch of waffles is marked with clear best before dates to ensure that retailers and distributors can manage inventory effectively. We prioritize waffles with long shelf lives to maximize the time available for sale and reduce the risk of wastage.

4. Temperature Control During Shipping

When shipping waffles internationally, we ensure that proper temperature control and logistics are in place, especially for longer transit times. This prevents exposure to extreme heat or cold, which could negatively impact the product’s texture and quality.

5. Handling & Shelf Display

Upon arrival at retail stores or distribution centers, it’s important to handle the waffles with care to avoid damage to the packaging. We also recommend that waffles be stored on shelves in dry, cool conditions to maintain their crisp texture and prevent any loss of flavor.

By following these preservation guidelines, we ensure that the waffles you receive are as fresh and delicious as when they left the manufacturing facility, providing the best quality to consumers every time.

Unlock the potential of premium waffles for your business with our expertly sourced, high-quality products from leading global brands. Whether you’re looking to expand your product range or meet growing consumer demand, our reliable distribution network and commitment to quality ensure your success in the marketplace. With our flexible packaging options, freshness guarantee, and seamless international logistics, we make it easy for you to offer delicious waffles to your customers. Contact us today to start your partnership and deliver top-tier waffles to your market!