Sponge Cakes | MHP Exports

MHP Exports - Vietnam’s Leading FMCG Exporter
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About Sponge Cakes

Sponge cakes are enjoyed worldwide for their soft texture, pleasant sweetness, and universal appeal, making them a strong performer in the global FMCG bakery market. As consumer demand increases for convenient, ready-to-eat snacks, sponge cakes remain a reliable choice across supermarkets, convenience stores, and wholesale channels. Their broad variety - from classic plain cakes to rich cream-filled options - allows importers and retailers to cater to diverse taste preferences with proven success. Through established supplier networks, efficient sourcing processes, and consistent packaging suited for international markets, we ensure dependable access to high-quality sponge cake products for distributors worldwide.

Wholesale Sponge Cake Offerings

Our sponge cake selection covers a wide assortment of formats and flavors designed to meet the needs of diverse international markets. By working closely with reputable manufacturers, we source products that offer consistent quality, reliable shelf life, and strong consumer appeal. Our range includes:

1. Classic Sponge Cakes

Soft, fluffy, and lightly sweetened, these traditional sponge cakes are ideal for everyday snacking and are consistently among the best-selling varieties across global markets.

2. Filled & Cream-Filled Sponge Cakes

Offered in multiple flavor options such as vanilla, chocolate, strawberry, caramel, and mixed berry. These indulgent cakes offer added value and are popular in markets seeking more flavorful, decadent options.

3. Swiss Rolls & Layer Cakes

Rolled or layered sponge cakes with cream or jam fillings. These are well suited for tea-time markets, multi-serve occasions, and gifting formats.

This wide product assortment enables distributors and retailers to select the most suitable sponge cakes for their target consumers, ensuring strong market fit and sales performance.

Packaging Specifications for International Markets

We work with trusted manufacturers that offer sponge cakes in a variety of packaging formats suitable for retail distribution, wholesale supply, and international shipment. These formats are designed to maintain product freshness, ensure durability during transport, and meet the expectations of diverse global markets.

Individual Snack Packs: Single-serve packages that are ideal for convenience stores, travel retail, school canteens, and on-the-go consumption.
Multipack Bags or Pouches: Containing several individually wrapped cakes, these packs are well suited for households and value-focused shoppers in supermarkets and hypermarkets.
Family Boxes and Cartons: Larger quantities presented in boxed formats, commonly used by major retail chains and preferred for weekly or monthly consumption.

Each packaging format is selected based on manufacturer offerings and market suitability, ensuring that distributors receive products that are ready to place directly onto retail shelves or into existing supply channels.

Sponge Cake Suppliers and Market Leaders

The global sponge cake market is driven by products that combine consistent quality, appealing flavors, and convenient packaging. While multinational brands have set high standards in taste and presentation, regional manufacturers also play a crucial role by catering to local preferences and emerging consumer trends.

Key Global Brands

Solite (from Mondelez Kinh Đô) - Solite remains one of the most recognized sponge‑cake brands in Vietnam. Its cakes are locally produced and widely distributed, offering consistent quality and popular flavor variants.

Regional Leaders

Custas (from Orion Corporation) - Custas remains a well‑known sponge‑cake offering in Vietnam. The product line includes classic cream/egg‑cream sponge cakes, and newer variants such as fruit/berry fillings or tiramisu‑inspired cakes. Custas continues to innovate: for instance, recent launches include a “Less sugar / reduced sugar” line and the re‑introduction of a fruit‑cream variant under the name Custas Cheese Mix Berries.
Hura (from Bibica) - Hura appears among the official cake‑product catalogue of Bibica, including multiple sponge‑cake variants. Their offerings - e.g. the line Hura Deli - include cakes with local‑inspired flavors (such as green rice, etc.)
Tipo (from Hữu Nghị Food) - According to the company’s product listings, Tipo cakes include sponge‑cake formats such as roll cakes and layered cakes, offering flavor variations like mango,strawberry, blueberry, etc. This indicates that Tipo remains an active player in the domestic sponge‑cake market.
Solo (from Phạm Nguyên Food) - Solo-branded sponge cakes are listed on the manufacturer’s site, offered in various flavors (pineapple, butter milk, strawberry, pandan leaf) and formats, suggesting that Solo targets consumers seeking affordable, everyday sponge‑cake snacks.

For distributors and importers, understanding these market dynamics is essential. By sourcing from reliable manufacturers who consistently meet international standards, traders can supply products that align with consumer preferences, remain competitive in price-sensitive markets, and perform successfully across retail and wholesale channels.

Ensuring Consistent Quality in Sponge Cakes

In the highly competitive sponge cake segment, consistent quality and safety are paramount for both retailers and distributors. For importers and traders, reliable products mean fewer returns, satisfied consumers, and smooth market operations. That’s why we source sponge cakes exclusively from manufacturers who adhere to rigorous international and local standards, ensuring that every product meets the expectations of global markets.

Key Quality Criteria

Food Safety Certifications – All manufacturers follow recognized food safety frameworks such as ISO 22000 and HACCP, ensuring safe production processes from raw materials to finished products.
Good Manufacturing Practices (GMP) – Production facilities maintain clean, hygienic environments with standardized procedures to guarantee consistent quality.
Shelf-Life & Stability Testing – Sponge cakes undergo rigorous testing for moisture retention, freshness, and structural integrity to ensure they withstand transport and storage.
Allergen & Ingredient Transparency – Clear labeling of ingredients, allergens, and nutritional information is provided, meeting international regulations and helping distributors comply with local market standards.
Certifications for Specific Markets – Depending on the product and destination, cakes may carry Halal, Kosher, or other region-specific certifications, supporting diverse consumer needs.

These quality controls ensure that every shipment delivered to our clients meets the highest standards of safety, taste, and market suitability.

Guidelines for Handling Sponge Cakes in Trade

Proper storage is essential to maintain the softness, flavor, and freshness of sponge cakes.

Temperature: Store ambient cakes at 20-25°C, cream-filled cakes at 2-8°C, and freeze for long-term storage if needed.
Humidity: Keep in a dry environment (≤60% humidity) to prevent sogginess.
Packaging: Keep cakes in intact, sealed packaging; avoid damage or exposure to moisture.
Shelf-Life: Follow expiry dates and rotate stock using FIFO for consistent quality.
Transport: Use temperature-controlled vehicles for chilled cakes and secure cartons to prevent crushing.

By following these guidelines, sponge cakes retain their texture, flavor, and visual appeal, ensuring satisfaction for retailers and consumers alike.

At MHP Exports, we specialize in sourcing and supplying high-quality sponge cakes from trusted global and local manufacturers. Our extensive product range, adherence to international quality standards, and reliable supply chains make us a trusted partner for retailers, importers, and distributors. By ensuring consistent freshness, texture, and flavor, we enable our clients to offer market-ready bakery products that meet consumer expectations across domestic and international markets. With MHP Exports, businesses gain access to dependable sponge cake products that support growth, streamline sourcing, and strengthen their presence in competitive retail.