Liwayway Group began its journey over 70 years ago with humble roots in the production of “gawgaw” and coffee. What started as a small local enterprise steadily evolved into one of Asia’s most influential FMCG groups through a strong commitment to innovation, quality, and consumer enjoyment.

A defining milestone came in 1974 with the launch of Oishi, a snack brand that would go on to become a household name across Asia. Iconic products such as Oishi Prawn Crackers and Kirei established the brand’s reputation, while continuous creativity led to breakthrough offerings like Marty’s Cracklin’ Vegetarian Chicharon and the chocolate-filled Pillows snacks. Today, Oishi’s “World of O, Wow!” continues to expand, delivering fun, flavorful snack experiences across China, Vietnam, Myanmar, Thailand, Indonesia, Cambodia, and India.

Building on the Group’s strong regional foundation, Liwayway Vietnam was established in the late 1990s as a key manufacturing and market hub in Southeast Asia. Backed by decades of FMCG expertise from the parent group, Liwayway Vietnam focuses primarily on the production of snack foods, including savory snacks, biscuits, confectionery, and selected beverage products tailored to local and regional consumer preferences.

With more than seven decades of FMCG manufacturing experience at the group level and a strong operational presence in Vietnam, Liwayway is positioned as a regional FMCG powerhouse - combining international brand strength, large-scale manufacturing capabilities, and deep understanding of Asian consumer markets.

Brands Portfolio

Liwayway’s product offerings are unified under the Oishi brand, one of the most beloved and widely distributed snack brands across Southeast Asia. Oishi is a snack for everyday life. It provides a wide range of products for every craving to break into a ‘childlike moment.’

As a brand, it exists to “Bring out the kid in you”, so you’re able to see and enjoy simple pleasure experiences. And in all of these individual experiences, together with each Oishi product, you can create your own carefree moments!

1/ Snacks

• Fresh Cuts: Crispy potato chips cut from real potatoes and seasoned for fresh, natural flavor.
• Tater Thins: The new generation of potato snack with 2.3mm thinness is now here. Tater Thins will not only satisfy your cravings but also give you a new snacking experience with a light crunch in each bite.
• Flutes: A crispy potato snack moulded to shape like your favorite French Fries.
• Thin Flutes: Slim, tube-shaped corn snacks with a light, crunchy bite.
• Corn Puffs: An authentic, delicious and aromatic corn snack that transforms kid's routine into a complete joy!
• 4X: A new innovation of corn snack with 4 times the layer, 4 times the crunch and 4x the delicious taste. You'll surely get 4 times the experience in each bite.
• Cheese On Chips: Corn chips coated with rich, cheesy seasoning.
• Oishi Prawn Crackers: Your one & only prawn crackers has a distinctive spicy and shrimp taste and is roasted not fried, giving you more freedom to eat without the worry for inner heat!
• Kirei: Savoury flavored snack with your favorite shrimp goodness.
• Indo Chips: The ultimate seafood chips that match either of your squid, prawn or fish craving.
• Crab Me: Crab-shaped chips with the light mix of crab ingredients and sweet & sour flavor.
• Lula: Squid rings glazed with sweet & spicy taste.
• Marty's: Offering the best of both worlds with the unique pairing of savory pork skin goodness in a vegetarian snack!
• Tomati: A uniquely-shaped tomato snack that has the right blend of sweet & sour that makes it the perfect partner for student life.
• Pumpkin Snack: Your 'me' time snack that has the harmonious mix of pumpkin & grilled beef.
• Onion Rings: Crispy rings mixed with fresh onions for a more flavorful snacking experience.
• Mongo Sticks With Coconut Milk: Green bean sticks fused with creamy coconut milk.
• Bola: Light, crunchy corn balls designed for fun, everyday snacking.
• Zuna: Extruded snacks with playful shapes and savory seasonings.
• Sponge: Soft, airy puffed snacks with a melt-in-the-mouth texture.
• Pillows: A one-of-a-kind snack that's crunchy on the outside but has a sweet-creamy filling on the inside.
• Haku: Baked rice crackers made from 100% Japonica rice, delivering an authentic Japanese-style crunch and aroma.
• Haku Mini: Bite-size rice crackers made from 100% Japonica rice, inspired by Japanese snacking culture.
• Okome: An easy to eat snack with the mild pleasant taste of Japonica rice. It serves as a quick fill that mom can serve to anyone in the family.
• Pinattsu: A peanut snack carefully roasted to a perfect crunch, without the use of any oil, and dashed with just the right pinch of any of its 5 delicious flavors.

2/ Cookies, Biscuits, & Wafers

• Biggie: Indulge and put yourself in a good mood with Biggie. Each large roll of Biggie is filled with delicious chocolate cream and is enriched in vitamins A, C and Calcium.
• Conii: 
• Akiko: The kids' "go-to" delicious stick in any burst of sweet craving and any burst of fun.

3/ Beverages

• T-Rexx:
• Sundays: Oishi Sundays is a refreshing and nutritious juice that helps implement vitamin C to keep the body full of energy.
• Tea Go: On-the-go refreshing tea drink with lemon zest.
• Smart C:
• C + plus: Vitamin C-enriched soda, made with natural fruit juice that gives you the nutritional boost you need to keep up an active lifestyle in the most refreshing way.
• Tealy:

4/ Confectionery

• O-Puff: Chewy marshmallow with overflowing and delicious filling! Experience the sweetness and softness of Oishi Opuff Chocolate flavor in each bite.
• Assorted Candy: Hard candy that comes with fruity and menthol flavors.
• Lemon Candy: Hard candy that comes with lemon and menthol flavors.
• Menthol Candy: Hard candy that comes with menthol flavors.
• Guava Candy: Hard candy that comes with guava and menthol flavors.
• Energy Candy: Hard candy that comes with energy and menthol flavors.
• Lychee Candy: Hard candy that comes with lychee and menthol flavors.
• Tamarind Candy: Hard candy that comes with tamarind and menthol flavors.

Manufacturing & Production Capabilities

1/ High-Volume Mass Production Capabilities

Liwayway operates at an industrial scale, supporting high-volume, continuous mass production to meet strong domestic demand and international export requirements. Its manufacturing systems are designed for consistent output, stable quality, and cost efficiency, enabling reliable supply for large retail chains, distributors, and wholesale partners.

2/ Number of Manufacturing Plants

Oishi, a Philippine-born brand under the Liwayway Group, is among the early multinational FMCG brands to enter the Vietnamese market. One year after its market entry, manufacturing operations were established in Ho Chi Minh City, laying the foundation for long-term local production and market development.

Today, Liwayway operates four manufacturing facilities across Vietnam, including:

• Two manufacturing operations in Ho Chi Minh City
• One manufacturing operation in Hanoi
• One manufacturing operation in Da Nang

This established production footprint reflects Liwayway’s long-standing commitment to Vietnam and supports consistent supply for both domestic distribution and international export markets.

3/ Production Technologies

Liwayway (Oishi) applies modern, closed-loop manufacturing technologies derived from Japanese snack production expertise, with a strong focus on heat-processing techniques to deliver consistent texture, flavor, and product quality across its FMCG portfolio.

Key features of Liwayway’s production technology include:

• Technology origin: Manufacturing processes are based on advanced Japanese snack production technologies, first introduced into the Liwayway system in 1974 and continuously improved over time.
• Closed and hygienic production processes: Production follows integrated, closed-loop workflows that ensure food safety and hygiene, incorporating controlled heat treatment to achieve optimal crispiness, taste, and shelf stability.
• Multi-category production capability: Advanced processing technologies support a wide range of products, including Snack foods; Cookies, Biscuits, & Wafers; Beverages; Confectionery 
• Modern packaging and labeling technology: Liwayway utilizes advanced label printing and packaging solutions, with a gradual transition toward thermal printing technologies to enhance labeling accuracy, flexibility, and export compliance.

Across its Vietnamese manufacturing facilities, Liwayway employs carefully selected raw materials such as cassava starch, wheat flour, corn starch, edible oils, antioxidants, and flavor enhancers, all processed under strict quality controls to ensure consistent, export-ready products.

4/ Customization & Private Label Support

Liwayway focuses on the production and export of its own established brands, particularly under the Oishi portfolio, and does not offer private label manufacturing.

However, to support international markets, Liwayway provides market-appropriate product adaptation within its branded range, which may include:

• Flavor adjustments to suit regional consumer preferences
• Multiple packaging formats and pack sizes
• Export-compliant labeling and language variations
• Product portfolio selection tailored to specific market needs

This approach allows export partners to leverage strong, consumer-recognized brands while ensuring products meet destination market requirements and regulations.

Quality Control & Food Safety Standards

Quality and food safety are fundamental to Liwayway’s manufacturing philosophy. Across its operations in Vietnam, the company applies internationally recognized food safety systems, strict internal controls, and well-defined operating standards to ensure consistent, safe, and high-quality products for both domestic and export markets.

Certifications & Recognitions

Liwayway’s manufacturing facilities and processes are aligned with recognized quality and food safety frameworks, including:

• ISO 22000:2018 – Food Safety Management Systems
• HACCP (Codex Alimentarius) – Hazard Analysis and Critical Control Points
• High-Quality Vietnamese Goods - A nationally recognized award reflecting strong consumer trust and product quality in Vietnam

These certifications demonstrate Liwayway’s commitment to systematic food safety management, risk control, and continuous improvement throughout the production process.

The Oishi “Good Chef” Principles

At the operational level, Oishi adheres to its internal “Good Chef” principles, which guide daily manufacturing practices and quality control across all facilities:

• Clean equipment and good personal hygiene.
• Choice ingredients and appealing presentation
• Precise and standardized process for consistent quality
• Efficient and not wasteful
• Cleanliness and safety in the kitchen.

These principles ensure that every product delivered to the market meets Oishi’s standards for taste, safety, consistency, and reliability.

Sustainability & Ethical Practices

Liwayway has begun adopting sustainable packaging innovations, such as trialing LIMEX limestone-based materials that reduce reliance on conventional plastics, supporting both environmental objectives and future compliance with emerging regulatory trends.

Such initiatives reflect the producer’s growing commitment to environmentally conscious manufacturing — an increasingly important value for global retailers and consumers.

Why Choose This Manufacturer?

Liwayway is a trusted FMCG manufacturer with decades of experience in producing high-quality snack foods and beverages for both domestic and international markets. Choosing Liwayway means partnering with a manufacturer that combines strong brand recognition, proven production capability, and consistent quality standards.

• Strong brand equity with Oishi products widely recognized in Southeast Asia and beyond.
• Extensive production capacity across multiple facilities in Vietnam.
• Proven market performance with diverse snack and confectionery product lines.
• Export-Ready Manufacturing Experience: With years of experience supplying products beyond Vietnam, Liwayway understands the requirements of international markets, including export-compliant packaging, labeling, and product specifications, making it a reliable manufacturing partner for global distribution.

Why Source This Manufacturer’s Vietnamese Products Through Us

We help international buyers successfully introduce and scale Liwayway’s Vietnamese-made products in their markets. Beyond supply, we support portfolio selection, market positioning, and execution.

• Guidance on best-selling Oishi product lines
• Market-appropriate pack sizes and flavor selection
• Flexible order planning and shipment consolidation
• Ongoing coordination to support repeat business

Through our local presence and export experience, we help buyers turn strong Vietnamese brands into commercial success stories.

Contact us to request product samples or arrange a factory visit. Our team is ready to support your evaluation process and help you explore reliable sourcing opportunities from one of Vietnam’s leading FMCG manufacturers.