Oishi Fresh Cuts Deep Ridges – Super Thick Cut, Super Bold Taste, Consistently Fresh Crunch

Oishi is a leading name in the global FMCG industry, trusted by millions of consumers for its ability to consistently deliver great taste, quality, and innovation. With decades of experience, Oishi has evolved from its Asian roots into an internationally recognized brand with a diverse product portfolio, serving multiple consumption occasions and consumer segments. Driven by strong market insight and continuous innovation, Oishi consistently develops products that combine bold flavors, dependable quality, and broad market appeal - key factors that support high rotation, repeat purchase, and long-term success across global retail and export channels.

Fresh Cuts is Oishi’s premium potato snack line, created to deliver a more refined and satisfying snacking experience. Made from carefully selected fresh potatoes, Fresh Cuts is produced using advanced low-pressure frying technology, where frying temperatures are reduced to below 135°C, significantly lower than conventional frying methods that can reach up to 180°C. This modern process allows the potatoes to retain their natural taste, texture, and color while achieving a crisp, crunchy bite. The result is a high-quality potato snack that balances indulgence with innovation, appealing to today’s consumers who seek both flavor intensity and product integrity.

Perfectly Golden, Intensely Flavored

Fresh Cuts Deep Ridges is the boldest expression within the Fresh Cuts range, created to deliver an explosive snacking experience in every golden, crunchy chip. Made from carefully selected fresh potatoes and cut into extra-thick slices with deep ridges, this line is designed for maximum crunch and intense flavor satisfaction. Each chip delivers a rich, well-seasoned taste that feels indulgent, confident, and highly memorable.

Positioned as a bold, indulgent potato snack, Fresh Cuts Deep Ridges targets consumers who crave stronger textures and fuller flavors beyond ordinary potato chips. With its striking appearance, robust bite, and flavor-forward profile, Deep Ridges stands out as a high-impact product on shelf and a compelling choice for markets seeking premium yet accessible snack offerings.

Fresh Cuts Deep Ridges is distinguished by the following key attributes:

• Extra-thick, deep-ridged potato slices that deliver a powerful, satisfying crunch
• Bold and intense flavor profile, designed to provide strong taste impact in every bite
• Preserves the natural goodness of potatoes, helping maintain essential nutrients
• Retains natural color and subtle sweetness, resulting in a more authentic potato taste
• Lower formation of acrylamide, reduced by at least 60% compared to conventional potato chips, supporting a more mindful snacking choice

Focused Variants & Pack Formats

The Fresh Cuts Deep Ridges flavor strategy is guided by deep consumer insights and evolving snacking trends that favor bold taste, strong sensory impact, and local relevance. Consumers today increasingly seek snacks that deliver richer flavor experiences and reflect familiar culinary inspirations, while still offering novelty and excitement. Fresh Cuts Deep Ridges responds to these expectations by focusing on expressive, well-defined flavor profiles that complement its thick, ridged texture.

Vietnam Market Flavor Offering:

• Stone-Grilled Wagyu Beef – A rich, savory flavor inspired by grilled meat notes, aligned with consumer preference for bold, umami-driven tastes.
• Crab Roe with Spicy Sauce – A locally inspired flavor combining seafood richness with a spicy kick, designed to resonate strongly with Vietnamese palates and create on-shelf differentiation.

Fresh Cuts Deep Ridges is offered in a focused pack size structure designed to support strong sell-through across key retail channels.

• Standard Pillow Pouch: Designed for everyday snacking and impulse purchases, ideal for convenience stores and general retail.
• Large Stand-Up Pouch: Positioned for sharing occasions and family consumption, well-suited for modern trade and high-traffic retail environments.

This clear segmentation allows retailers and distributors to address different consumer needs and price points while maintaining a streamlined assortment that maximizes shelf efficiency and simplifies inventory management.

Quality Assurance & Certifications

Designed for Strong Sell-Through

From an international distribution standpoint, Fresh Cuts Deep Ridges is designed to deliver strong performance across multiple retail and distribution environments. Its premium-mass positioning, focused SKU structure, and adaptable pack formats make it a reliable choice for importers seeking both brand impact and operational efficiency.

Recommended Channel Deployment

• Modern Trade (Supermarkets & Hypermarkets): Recommended as a primary channel to highlight the product’s premium positioning, distinctive packaging, and larger stand-up pouch formats. Strong shelf visibility in modern trade supports brand building and higher value perception.
• Traditional Retail (Grocery & Neighborhood Stores): Ideal for standard pillow pouch packs that drive impulse purchasing and frequent repeat sales, particularly in high-density residential areas.
• Convenience Stores: Well suited for on-the-go consumption and trial, especially in urban locations where fast turnover and compact packaging are key.
• E-Commerce & Online Marketplaces: Effective for extending market reach, supporting bundle promotions, and engaging digitally driven consumers.
• Foodservice & Entertainment Channels: Cinemas, cafés, and leisure venues where crunchy, flavor-forward snacks perform strongly as add-on or impulse purchases.

Merchandising & Shelf Execution

Fresh Cuts Deep Ridges is designed with two complementary packaging formats that enhance merchandising flexibility and shelf efficiency. The standard pillow pouch supports compact shelf placement and hook or rack displays, making it ideal for high-traffic and space-constrained retail environments. The large stand-up pouch delivers stronger visual impact and vertical shelf presence, helping the product stand out in modern trade and shared-snacking sections. Together, these two packaging types allow retailers to build a balanced display that maximizes visibility, improves space utilization, and reinforces brand recognition across different store formats.

Turnover & Replenishment Considerations

Fresh Cuts Deep Ridges is structured to support steady turnover and predictable replenishment cycles. A streamlined SKU portfolio helps importers optimize inventory levels, improve cash flow, and reduce supply chain complexity, while consistent consumer appeal drives repeat purchase and sustainable sell-through across channels.

Our International Export Services

As an experienced FMCG exporter, we provide comprehensive end-to-end export solutions designed to simplify international sourcing and accelerate market entry for our partners. Beyond supplying high-quality products like Oishi Fresh Cuts Deep Ridges, we support importers at every stage of the export process to ensure efficiency, compliance, and commercial success.

Our solutions include product sourcing and portfolio planning tailored to market needs, helping partners select the right SKUs, flavors, and pack formats for optimal performance. We also support customized packaging and labeling, ensuring compliance with local regulatory requirements and retail standards across different markets.

To ensure smooth cross-border operations, we manage export documentation, quality assurance coordination, and logistics planning, working closely with reliable freight partners to deliver products safely and on schedule. Flexible order quantities, scalable supply planning, and consistent production standards allow our partners to grow confidently while maintaining supply continuity.

By offering a fully integrated export solution, we enable importers to focus on distribution, sales, and brand building - while we handle the complexities of international FMCG trade.

Start the Conversation with MHP Exports

If you are looking for a reliable partner to supply high-quality FMCG products to your market, MHP Exports is ready to support you. We work closely with importers and distributors to ensure smooth sourcing, transparent communication, and consistent supply from origin to destination.

Whether you are planning an initial trial shipment or scaling an existing snack portfolio, we offer practical export support backed by market knowledge and consistent execution. You’ll receive clear timelines, transparent pricing, and responsive communication throughout the process.

Feel free to request a quotation or place an order when you’re ready - our team will get back to you promptly with the details you need.