Discover Oishi Thin Flutes: A Lighter, Flute-Shape Snack Loved Worldwide

Oishi is a leading snack brand with a rich heritage, first established in 1946 by Liwayway Holdings Co., Ltd. in the Philippines. Over the years, Oishi has grown into a household name across Southeast Asia and other international markets, renowned for its innovative and high-quality snacks. With a strong commitment to providing delicious and fun products, Oishi has earned the trust and loyalty of consumers around the world. Whether it's savory, sweet, or everything in between, Oishi continues to deliver snacks that bring joy to all ages.

Oishi Thin Flutes is a lighter and thinner version of the beloved Oishi Flutes. Oishi Thin Flutes are made with the same high-quality potatoes and seasonings, but in a thinner, more delicate shape that provides an even crispier bite. These flute-shaped snacks are perfect for those who love the satisfying crunch of the original Oishi Flutes, but with a lighter texture and a deliciously airy feel. Whether you’re snacking alone, sharing with friends, or on the go, Oishi Thin Flutes are a perfect choice for satisfying your snack cravings.

The Perfect Balance of Crunch and Lightness

Oishi Thin Flutes are a premium, light, and crispy potato snack that elevates the classic Oishi Flutes with a thinner, airier texture. These flute-shaped snacks are crafted from high-quality potatoes and seasoned to perfection, offering a satisfying crunch without being too greasy. The thin, delicate shape provides a lighter snacking experience that’s both fun and flavorful.

Positioned as a premium, guilt-free indulgence, Oishi Thin Flutes stand out in the market as a refined alternative to traditional, thicker potato chips. The product is designed for snack lovers who are seeking a lighter, crispier option that still delivers on taste and quality. Whether you’re enjoying them at home, sharing them with friends, or taking them on-the-go, Oishi Thin Flutes provide the perfect balance of texture and flavor, making them ideal for various occasions.

Oishi Thin Flutes differentiate themselves by offering a snack that feels indulgent yet light. They appeal to health-conscious consumers who enjoy savory snacks but are looking for a lighter option that doesn't compromise on flavor or satisfaction. The thinner, more delicate texture positions Oishi Thin Flutes as a premium, quality snack that’s perfect for those who want a sophisticated yet fun snack experience.

Here are the key characteristics that make them a standout choice:

• Thin, Crisp Texture: The defining feature of Oishi Thin Flutes is their delicate, flute-like shape, which provides an ultra-crisp, light texture in every bite.
• Premium Potato Ingredients: Made from high-quality potatoes, ensuring that every bite delivers a consistent, satisfying crunch and natural flavor.
• Savory Flavor Profile: Seasoned with carefully balanced savory flavors that provide the perfect amount of seasoning without being overly greasy or heavy.
• Resealable Stand-Up Pouch Packaging: Packed in stand-up pouches with a releasable zip lock, enhancing freshness retention, shelf appeal, and consumer convenience for multiple snacking occasions.

Signature Flavors in the Perfect Pack Size

The Oishi Thin Flutes Potato Snacks range is built around a focused and scalable product architecture, balancing strong core flavors with the flexibility to adapt to local market preferences. Oishi’s flavor strategy prioritizes mass appeal while allowing room for regional customization, ensuring high rotation and efficient portfolio management for distributors.

In the Vietnam market, the Thin Flutes line is currently offered in two high-performing flavors designed to match local taste preferences:

• BBQ Cheese: A rich, savory profile combining smoky meat notes with creamy cheese, appealing to consumers who favor bold and indulgent flavors.
• Mayo: A smooth, mildly tangy seasoning that delivers a familiar and comforting taste, supporting broad demographic appeal and repeat purchases.

This core flavor approach allows Oishi to maintain brand consistency while minimizing complexity, with the option to introduce market-specific or limited-edition variants as demand evolves.

From a pack size segmentation perspective, Thin Flutes in Vietnam are positioned in a standard pack format, optimized for everyday consumption and mainstream retail channels. The product is packed in stand-up pouches with a resealable zip lock, offering improved convenience, freshness retention, and shelf visibility. This standard size strikes a balance between accessibility and value, making it suitable for supermarkets, convenience stores, and traditional trade outlets.

Quality Assurance & Certifications

Reaching Your Market Through Effective Distribution Channels

As an exporter, our goal is to help importers effectively introduce and distribute Oishi Thin Flutes across various retail channels worldwide. Below are key considerations for ensuring success in different market environments:

1/ Performance Across Different Trade Channels

Oishi Thin Flutes are designed to perform exceptionally well in a variety of retail settings, allowing them to reach a broad consumer base globally. Below are key trade channels where Oishi Thin Flutes can excel:

• Modern Trade: In supermarkets and hypermarkets, Oishi Thin Flutes are positioned to capture attention in high-traffic snack aisles and impulse-buy zones. The product’s premium packaging and attractive flavors make it a great choice for large retail chains looking to offer a fun yet high-quality snack option to consumers. With strong brand recognition and convenient packaging, Oishi Thin Flutes can quickly become a popular choice for consumers looking for a quick, tasty snack.
• Traditional Retail: For local stores or mom-and-pop shops, Oishi Thin Flutes can easily fit into small-scale retail environments. Their compact packaging and appealing design make them easy to stock and sell, even in smaller spaces. By positioning them near the checkout or in prominent snack sections, retailers can encourage impulse buys from consumers who are looking for a quick snack. Oishi Thin Flutes' strong brand presence and quality ensure that they resonate well with consumers who frequent traditional retail outlets.
• E-commerce Platforms: With the rise of online shopping, E-commerce platforms such as Amazon, Shopee, Lazada, and others present a great opportunity for Oishi Thin Flutes to reach a wide range of consumers. The product’s premium design and convenient resealable packaging make it a perfect fit for online sales, where customers are looking for high-quality, easy-to-consume snacks. Through online retailers, importers can tap into both local and international markets, offering Oishi Thin Flutes to consumers who value convenience and quality from the comfort of their homes.
• Convenience Stores: Oishi Thin Flutes are an ideal product for convenience stores that cater to busy consumers seeking a quick, flavorful snack. Their compact, resealable packaging is perfect for on-the-go consumption, while the light and crispy texture offers an enjoyable snack experience for those in need of a fast and satisfying treat. Placing Oishi Thin Flutes in high-visibility areas such as checkout counters or front displays can boost impulse buys and ensure that consumers notice this premium snack while running errands or grabbing quick meals.

2/ Merchandising Efficiency and Shelf Impact

The packaging and design of Oishi Thin Flutes are optimized for efficient merchandising and maximum shelf impact, ensuring that the product stands out in any retail environment.

• Eye-Catching Packaging: The packaging features pastel colors and a modern design that immediately draws the consumer’s attention. This sleek and visually appealing design ensures Oishi Thin Flutes stand out on crowded shelves, enhancing their appeal to a wide variety of consumers. The clean, modern aesthetic appeals to both younger, trend-conscious shoppers and those seeking a premium snack.
• Resealable Zip Lock: The resealable zip lock feature adds a practical touch, making Oishi Thin Flutes an ideal on-the-go snack that can be easily resealed for freshness. This feature not only enhances convenience for consumers but also adds to the overall value proposition of the product, encouraging repeat purchases and extending its shelf life.
• Efficient Stocking and Rotation: The compact and sturdy packaging allows for efficient stocking in different retail formats, from traditional shelves to multi-pack displays. Its size and packaging also support easy rotation, helping retailers keep the product fresh and available for consumers.

3/ Targeted Market Positioning

When distributing Oishi Thin Flutes, positioning the product in the right market segment is essential for capturing the attention of the ideal consumers. By targeting specific segments, importers can create strong brand loyalty and drive consistent demand.

• Premium Snack Consumers: Position Oishi Thin Flutes as a premium snack option that offers both flavor and quality. This appeals to consumers who are looking for a higher-end snack experience, whether at home, at work, or on-the-go.
• Health-Conscious Consumers: For consumers who are more health-conscious but still want a satisfying snack, Oishi Thin Flutes can be positioned as a lighter alternative to traditional chips. Its airier, thinner texture offers a crispier, less greasy experience while still providing a bold flavor, making it a perfect choice for those looking for guilt-free indulgence.
• Social Snackers and Group Consumption: Oishi Thin Flutes are also ideal for group settings, such as parties or gatherings, making them a perfect fit for wholesale and family-sized packaging. This positions the product as the go-to snack for social occasions, where flavor and convenience are key.

MHP Exports - Making Your Import Experience Effortless

At MHP Exports, we believe in building strong, long-term partnerships with our importers. That’s why we provide a comprehensive suite of end-to-end export solutions that ensure Oishi Thin Flutes are seamlessly delivered to your market. From the moment you place your order to the final delivery, we handle every detail to make your importing experience as smooth and efficient as possible. Our dedicated team is with you every step of the way, offering transparent communication and reliable support to help you succeed in your market.

1/ Product Sourcing and Pricing Transparency

We take pride in our transparent approach to pricing and sourcing. Our team works closely with Oishi Vietnam to offer the best possible prices for Oishi Thin Flutes, ensuring that importers have access to high-quality snacks at competitive rates. We provide clear, upfront cost structures, so there are no hidden fees or surprises along the way.

2/ Regulatory Compliance and Documentation

Navigating the complexities of international trade can be challenging, which is why we ensure that all the necessary regulatory documents and certifications are in place for smooth importation. From customs clearance to product certifications (such as HACCP and ISO), we provide comprehensive documentation to meet the regulatory requirements of your country.

• Product labeling: We offer customized labeling services to ensure compliance with local regulations (including language requirements and nutritional information).
• Certification support: We assist in obtaining certifications and approvals, such as food safety and quality assurance, to ensure Oishi Thin Flutes meet the highest standards in your market.

3/ Customized Packaging Solutions

We understand that packaging is a critical element in consumer appeal and market adaptation. To help importers tailor the product for their market, we offer customizable packaging options that align with local preferences and retail standards. We provide the option to repackage Oishi Thin Flutes into convenient multi-packs, such as packs of 3 or packs of 5, allowing you to cater to specific market demands. These multi-packs are perfect for family-sized options, bulk purchases, or offering value bundles that increase consumer appeal.

4/ Logistics Planning and Coordination

Efficient and reliable logistics are crucial to delivering products on time and in optimal condition. We provide complete logistics planning, ensuring that Oishi Thin Flutes reach your market safely, whether by air, sea, or land. Our logistics team works with trusted partners to organize shipping, track shipments, and ensure compliance with international shipping regulations.

• Shipping Optimization: We offer flexible shipping options and consolidate shipments to reduce costs and ensure timely delivery to your location.
• Real-Time Tracking: You’ll have full visibility of your shipment’s status, providing peace of mind as your order moves through the supply chain.

5/ Seamless After-Sales Service

Our partnership goes beyond product delivery. We provide ongoing after-sales service to ensure that your business runs smoothly. Whether you need assistance with restocking, troubleshooting, or adapting to changing market conditions, we’re here to support your success.

Let’s Make Oishi Thin Flutes a Global Snack Sensation!

Are you ready to bring one of the most irresistible snacks to your market? Oishi Thin Flutes are the perfect addition to your product portfolio - light, delicious, and loved by snack enthusiasts everywhere.

We’re here to help you make it happen. Whether you’re looking for product details, pricing, or assistance with market entry, we offer the full support you need to succeed.

Contact us today to learn more about pricing, minimum order quantities, and how we can support your market entry. Let’s work together to bring Oishi Thin Flutes to your customers and build a successful partnership.