Oishi Indo Chips: Bringing the Ocean’s Richness to Your Snack Time

Oishi is an internationally established FMCG snack brand with decades of experience in large-scale food production and cross-border distribution. As part of a well-structured snack manufacturing group originating in the Philippines, Oishi operates with a strong focus on product consistency, supply reliability, and scalability for international markets. Today, Oishi products are manufactured and distributed across multiple Asian countries, supporting both domestic consumption and global export requirements.

Oishi Indo Chips is a carefully crafted snack line inspired by traditional kropek, a classic Southeast Asian seafood cracker. The range is designed to capture the authentic taste of the ocean, delivering distinctive seafood notes - most notably squid - paired with a light, airy crunch. By transforming a culturally familiar snack into a modern, shelf-ready product, Indo Chips offers a balanced combination of heritage flavor, consistent quality, and contemporary snacking appeal, making it well suited for diverse international markets.

Kropek Inspired with the Authentic Taste of the Sea

Oishi Indo Chips are the ultimate seafood-style snack chips, crafted to deliver an authentic ocean-inspired taste in a modern, ready-to-eat format. Made from a carefully balanced base of tapioca starch and wheat flour, and produced using advanced puffing and frying technology, the chips achieve a light, airy, and ultra-crispy texture. Their signature savory seafood flavor, inspired by traditional kropek, offers a distinctive crunch that sets Indo Chips apart within the savory snack category.

Positioned as a versatile and shareable snack, Oishi Indo Chips are designed for a wide range of consumption occasions. They pair well with traditional salads and light meals, adding extra crunch and flavor, and are equally suited as a convenient on-the-go snack for picnics, camping, and travel. Indo Chips are also promoted as a social snack, best served in a bowl and shared among friends - making them especially popular for after-school moments and casual gatherings. This multi-occasion usage encourages repeat consumption and broadens appeal across different age groups.

From a market perspective, Oishi Indo Chips are positioned within the mass-market savory snack segment, targeting high-volume sales and strong repeat purchase behavior. Sitting between traditional unpackaged kropek and higher-priced premium chips, the product offers an accessible price point while delivering familiar regional seafood flavors in a hygienic, packaged format. This positioning makes Indo Chips a commercially attractive choice for both consumers and international distributors.

Key characteristics include:

• Premium Seafood Flavors: Infused with the savory tastes of shrimp and squid, these Kropeck offer a true taste of the sea.
• Light & Crispy Texture: Produced using modern puffing and frying technology for an airy, crunchy bite that consumers enjoy repeatedly.
• Versatile Consumption Occasions: Suitable as a standalone snack, a crunchy side for light meals or salads, or a shareable snack for social settings.

Optimal Variants and Customizable Sizes

In the Vietnam market, Oishi Indo Chips are offered in two core variants, carefully developed to reflect popular regional seafood preferences while maintaining consistent texture and quality standards. This focused two-flavor lineup balances mainstream mass appeal with the Spicy Shrimp variant and distinctive differentiation through the signature Squid flavor, enabling the brand to address a broad range of taste preferences while remaining commercially streamlined.

• Spicy Shrimp Kropeck – a bold prawn-based flavor enhanced with a spicy seasoning profile, appealing to Vietnam’s strong preference for savory snacks with heat. This variant drives high trial and repeat purchase among younger and adventurous consumers.
• Squid Kropeck – a rich, umami-forward squid flavor that offers a distinctive seafood experience and reinforces the product’s Indonesian kropeck inspiration.

Oishi Indo Chips adopt a three-tier pack size strategy designed to support efficient market entry, rapid trial, and long-term volume growth.

• Mini Pack: Entry-level packs that lower the purchase barrier, encourage product sampling, and are ideal for promotional activities and high-traffic retail points.
• Regular Pack: The primary commercial format that drives consistent sales velocity across modern trade, convenience stores, and traditional outlets.
• Sharing Pack: Value-oriented packs developed for shared consumption and home use, supporting higher unit value per purchase and strengthening brand loyalty.

This structured pack-size approach enables importers and retailers to cover multiple price tiers, optimize shelf allocation, and scale distribution efficiently while maintaining a focused and manageable SKU range.

Quality Assurance & Certifications

Optimizing Market Reach Through Strategic Distribution

Successfully positioning Oishi Indo Chips across various retail and trade channels is key to maximizing reach and driving consumer demand. Understanding how the product performs in different environments helps importers, distributors, and retailers tailor their strategies for optimal sales.

1/ Channel Suitability & Sales Dynamics

Based on our export experience, Oishi Indo Chips deliver consistent performance across a variety of retail and trade environments when aligned with the right pack-size strategy:

• Modern Trade (Supermarkets & Hypermarkets): Standard and family packs work effectively in mainstream snack aisles, benefiting from strong brand recognition and the familiar seafood flavor profile, which drives high rotation.
• Traditional Retail & Convenience Stores: Trial and standard packs encourage impulse purchases and frequent repeat buying, even in smaller, space-constrained outlets.
• Wholesale & Cash-and-Carry: Family packs and mixed-SKU cartons are well-suited for bulk purchasing and resale, making them a dependable option for small retailers and regional distributors.
• E-commerce & Online Retail: With the growing trend of online shopping, Indo Chips are positioned for strong performance across e-commerce platforms like Amazon, Lazada, and Shopee, appealing to online shoppers seeking convenient and authentic snack options.
• Foodservice & Hospitality: Indo Chips provide a unique, crunchy accompaniment to salads, soups, and light meals, making them a perfect addition to foodservice menus. They can also be included in meal kits, side snacks, or as part of casual dining takeout offerings.
• Duty-Free & Travel Retail: With strong appeal to tourists, Indo Chips are well-suited for duty-free shops and airport retail, where they can be marketed as an authentic, on-the-go snack option for travelers looking for local flavors and easy portability.

2/ Shelf Visibility & Merchandising Impact

Oishi Indo Chips are designed to make a bold statement on store shelves. The vibrant, high-contrast packaging uses striking colors and clear branding that stands out in any snack aisle, capturing consumer attention at first glance. This strong visual identity helps drive impulse purchases, making it easy for shoppers to spot the product quickly, even in crowded sections.

The packaging’s compact size and lightweight structure also offer significant merchandising efficiency, allowing retailers to maximize shelf space while ensuring multiple product facings or secondary placements. Indo Chips’ attractive design and eye-catching colors not only enhance the product's shelf visibility but also encourage consumer engagement by inviting curious buyers to try something new and exciting.

This combination of bold design and practical packaging ensures strong shelf performance, whether in traditional retail stores, modern trade environments, or e-commerce platforms.

3/ Turnover & Replenishment Efficiency

Oishi Indo Chips are built for high turnover and smooth inventory replenishment, making them an ideal addition to any retail or wholesale portfolio. With predictable demand and quick-moving pack sizes, the product ensures consistent stock rotation and minimizes the risk of slow-moving inventory. This is particularly beneficial for importers and retailers looking to maintain a lean supply chain while ensuring that product availability meets consumer demand.

The shelf-stable packaging contributes to the product's long shelf life, reducing concerns about expiration and enhancing operational efficiency. This allows importers to plan replenishment cycles confidently, keeping stock levels optimized without the risk of overstocking or stockouts.

Additionally, Indo Chips’ efficient packaging and versatile size range offer flexibility in replenishment schedules, making them easy to restock across various retail environments. Whether in modern trade, convenience stores, or wholesale, the product supports quick reorders and efficient logistics, driving both continuous sales and reliable revenue generation for distributors and retailers.

4/ Portfolio Fit & Commercial Risk

As part of a broader snack portfolio, Oishi Indo Chips offer a strong balance between mainstream appeal and product differentiation. Positioned between traditional unpackaged kropek and premium chips, the product carries lower commercial risk while still standing out through its seafood flavor profile. This makes Indo Chips a practical choice for importers seeking to diversify their range with a reliable, scalable snack that complements existing categories and supports sustainable volume growth.

Tailored Export Solutions by MHP Exports

At MHP Exports, we offer comprehensive end-to-end export solutions designed to ensure that Oishi Indo Chips reach global markets with ease and efficiency. We are committed to providing a seamless experience for our international partners, ensuring that every step of the export process is handled with expertise and care. Our solutions are designed to meet the unique needs of each market, from initial product sourcing to final delivery, offering the following key services:

1/ Product Sourcing & Quality Control

We work directly with trusted suppliers to ensure that Oishi Indo Chips are sourced with the highest quality ingredients and adhere to rigorous standards. Our team conducts thorough quality checks at every stage, ensuring that each batch meets the specifications required for international markets.

2/ Packaging & Labeling Compliance

We handle the complexities of local packaging and labeling requirements, ensuring that all packaging complies with international standards and the specific regulations of each market. This includes language localization, nutrition information, and any required certifications, making the product ready for quick market entry.

3/ Market-Driven Insights & Local Expertise

We believe in tailoring every export solution to the specific needs of each market. Our team provides deep market insights, helping partners understand consumer preferences, competitive landscapes, and local trends. Whether it’s identifying emerging snack categories or advising on the most effective packaging formats, we help you make informed decisions for successful market entry.

4/ Agile & Scalable Supply Chain

Our supply chain agility allows for a scalable approach that adapts as your business grows. Whether you’re launching in a single country or expanding across multiple regions, we can adjust order quantities, optimize lead times, and manage seasonal fluctuations to ensure that your supply chain remains smooth and flexible.

5/ Tech-Enabled Monitoring & Analytics

We leverage advanced analytics and real-time data tracking to give our partners full visibility into the performance of Oishi Indo Chips across multiple regions. From sales forecasting and inventory management to consumer feedback, our data-driven tools help you make proactive decisions, ensuring smooth operations and higher profitability.

Reach New Markets Today with MHP Exports

Ready to bring the essence of the sea with Oishi Indo Chips to your market? Whether you're looking to expand your product range, increase your snack offerings, or offer an authentic seafood experience to your customers, we are here to support you every step of the way.

Contact us today to request a sample, discuss partnership opportunities, or get detailed product specifications. Our team is ready to help you expand your snack business and delight your customers with the true essence of the sea.

Let’s grow together!