Oishi Crab Me – A Proven Seafood Snack with Distinctive Crab Shape

Oishi is one of the most recognized snack brands in Asia, owned by the Liwayway Group, a multinational FMCG company with decades of experience in food manufacturing and international distribution. Known for its strong brand equity, consistent product quality, and wide flavor innovation, Oishi has established a solid presence across Southeast Asia, the Middle East, Europe, and other global markets. The brand is particularly popular for its fun, affordable, and great-tasting snack products that appeal to a broad consumer base, from children to young adults.

Oishi Crab Me is one of the brand’s most popular seafood-flavored snack lines. Characterized by its distinctive crab-shaped pieces, the product delivers its signature rich and savory crab taste, which strongly resonates with consumers. By combining playful product design with an intense and authentic crab flavor profile, Crab Me has gained wide market acceptance and remains a key seafood snack offering in both domestic and international export markets.

Signature Crab Flavor and Crunchy Texture

Oishi Crab Me is a ready-to-eat, crab-flavored extruded snack made primarily from wheat flour, tapioca starch, and corn starch. Through a controlled extrusion and seasoning process, these ingredients are formed into light, crispy pieces that deliver Oishi’s signature crab flavor. The product is designed for everyday snacking, offering a savory taste profile and a crunchy texture that appeals to a broad range of consumers.

From a market positioning perspective, Crab Me is positioned as an accessible, high-volume FMCG snack that combines strong flavor recognition with playful visual appeal. Its crab-shaped design enhances shelf visibility and brand recall, while its familiar seafood flavor profile caters well to markets where savory and seafood-inspired snacks are highly favored.

Key core characteristics include:

• Seafood-flavored extruded snack with a pronounced crab taste
• Distinctive crab-shaped pieces for strong visual identity
• Crispy, light texture suitable for all-age consumers
• Convenient, ready-to-eat format aligned with impulse and repeat purchases

Oishi Crab Me is developed to perform well in high-turnover retail environments, offering distributors a reliable snack product with consistent demand and broad market acceptance.

Flexible Flavor & Pack Size Options for Global Markets

The core flavor identity of Oishi Crab Me is its rich crab flavor, which serves as the base for all variants. This consistent, savory flavor profile ensures that every snack is unmistakably Oishi Crab Me. In addition to this core flavor, the product line includes two specific variants to cater to diverse consumer tastes:

• Sweet and Sour Sauce: A tangy and flavorful option, this variant features a perfect blend of sweetness and sourness, appealing to those who enjoy a more vibrant, zesty snacking experience.
• Cheese: This variant brings a creamy and rich flavor, offering a smooth contrast to the core crab flavor. The cheese flavor is designed to appeal to consumers who enjoy a milder, comforting taste.

By offering both a core flavor and market-specific variants, Oishi Crab Me balances consistency with adaptability, allowing it to meet the evolving preferences of consumers across different regions.

Oishi Crab Me is available in two convenient pack sizes, each designed to meet different snacking needs:

• Trial Pack: A smaller, single-serving pack that offers an affordable way for new consumers to sample the product. This size is perfect for those looking to try the product without a larger commitment and is commonly available in convenience stores for quick, impulse purchases.
• Standard Pack: The standard-sized pack is ideal for regular snacking, providing a balanced option for consumers who enjoy Oishi Crab Me as a daily treat. This size is available in supermarkets and larger retail outlets, catering to both individual consumers and small families.

Halal-Certified Snack for Wider Market Access

Oishi Crab Me is manufactured under strict quality control systems to ensure product safety, consistency, and compliance with international food standards. From raw material selection to production and final packaging, every stage of the manufacturing process is carefully monitored to maintain stable quality and product integrity.

The product is Halal certified, making it suitable for distribution in Halal-compliant markets, including Southeast Asia, the Middle East, and other regions with Muslim consumer populations. Clear ingredient declaration and standardized production procedures further support regulatory compliance and facilitate smooth import approval across different markets.

With a strong focus on food safety and quality assurance, Oishi Crab Me offers importers a reliable, compliant, and scalable snack product for long-term market development.

Designed for Multi-Channel Distribution

As an exporter, we position Oishi Crab Me as a reliable, high-rotation snack product that integrates smoothly into a wide range of retail and trade environments. Based on our experience, the product supports efficient market entry, strong sell-through, and scalable distribution for importers across global markets.

1/ Performance Across Key Distribution Channels

Oishi Crab Me demonstrates consistent performance across a broad range of distribution channels, supporting flexible go-to-market strategies for importers:

• Modern Trade (Supermarkets & Convenience Stores): Performs strongly in high-traffic retail environments thanks to established brand recognition, attractive packaging, and stable consumer demand.
• Traditional Retail (Independent & Neighborhood Stores): Highly suitable for small-format outlets due to compact pack sizes, accessible price positioning, and strong impulse-purchase behavior.
• Wholesale & Cash-and-Carry: Well suited for volume-driven distribution, enabling efficient redistribution to smaller retailers and supporting rapid market coverage.
• E-commerce & Cross-Border Online Platforms: Lightweight packaging and non-fragile product structure allow for efficient fulfillment through online retail and cross-border e-commerce channels.
• Foodservice & On-the-Go Channels: Suitable for kiosks, school canteens, cafeterias, and takeaway outlets as a grab-and-go snack or bundled add-on item.

2/ Merchandising Efficiency & Shelf Impact

Oishi Crab Me offers strong merchandising efficiency driven by its vibrant color palette, fun and engaging packaging design, and distinctive crab-shaped product identity. These elements help the product stand out clearly on crowded snack shelves and attract consumer attention at point of sale. From an exporter’s perspective, we recommend leveraging its visual appeal in snack aisles, checkout areas, and promotional displays to enhance visibility, support impulse purchases, and maximize shelf productivity across different retail formats.

3/ Turnover Performance

Oishi Crab Me is well suited for high-turnover retail environments. Its broad consumer appeal and frequent consumption behavior help maintain consistent sales velocity, making it a dependable fast-moving item within snack portfolios.

4/ Replenishment & Inventory Management

Standardized SKUs and stable demand patterns make Crab Me easy to replenish and manage. From an importer’s perspective, the product supports efficient inventory planning, regular restocking cycles, and reduced stockholding risk, which is especially important for international distribution.

5/ Promotional & Campaign Readiness

Oishi Crab Me is highly adaptable for promotional activities and marketing campaigns. The product performs well in multi-pack offerings, bundle promotions, introductory price campaigns, and seasonal activations. We advise importers to leverage these promotional opportunities to accelerate trial, increase visibility, and build repeat consumption in both new and established markets.

Complete Export Support from Sourcing to Delivery

At MHP Exports, we specialize in providing end-to-end FMCG export solutions that help importers source, ship, and scale products like Oishi Crab Me with confidence. Our role goes beyond supply — we act as a long-term export partner, ensuring smooth execution at every stage of the international trade process.

How MHP Exports Supports You

• Reliable Sourcing & Supply Management: We work closely with authorized manufacturers and suppliers to ensure stable production capacity, consistent product quality, and dependable long-term supply for export orders.
• Export Documentation & Regulatory Support: We handle complete export documentation, including commercial invoices, packing lists, certificates of origin, and Halal certification support, helping importers meet destination market requirements and achieve smooth customs clearance.
• Packaging, Labeling & Market Adaptation: We support market-specific packaging and labeling adjustments, including language translation, regulatory information, and barcode requirements, ensuring compliance with local regulations and retail standards.
• Quality Control & Pre-Shipment Inspection: Pre-shipment quality checks are coordinated to verify product condition, packaging integrity, and shipment accuracy before dispatch, providing importers with added confidence.
• Flexible Logistics & Shipping Terms: We offer flexible Incoterms such as FOB, CIF, DAP, or DDP (where applicable) and work with trusted logistics partners to ensure cost-effective and timely delivery worldwide.
• Ongoing Commercial & Partnership Support: Beyond shipment, we support reorder planning, sales continuity, and long-term cooperation, helping importers build sustainable FMCG distribution businesses.

Start Your First Shipment with MHP Exports

Ready to expand your snack portfolio with a proven, fast-moving seafood snack brand?

MHP Exports is your trusted partner for sourcing and exporting Oishi Crab Me to markets worldwide. Whether you are launching in a new market or scaling existing distribution, our team is ready to support you with competitive pricing, reliable supply, and full export coordination.

Contact MHP Exports today to request product specifications, pricing details, and export consultation. Let’s build a successful and sustainable FMCG partnership together!