Oishi Marty’s - Looks Like Pork Skin, Eats Like a Veggie Snack

Oishi is one of Asia’s most recognized snack brands, known for delivering innovative, high-quality snack products that appeal to a wide range of consumers worldwide. With a strong heritage in snack manufacturing and distribution, Oishi has successfully expanded across multiple international markets by combining consistent quality standards, modern production facilities, and a deep understanding of local and global taste preferences. The brand’s portfolio spans biscuits, crackers, chips, and savory snacks, making Oishi a trusted name among retailers and distributors in the fast-moving consumer goods sector.

Oishi Marty’s represents a distinctive line of Vegetarian Chicharon – Old-Fashioned Style snacks. Inspired by the traditional look, texture, and crunch of classic pork chicharon, Marty’s recreates this nostalgic snacking experience using carefully selected vegetarian ingredients. The result is a uniquely crispy, light, and flavorful snack that delivers the familiar satisfaction of old-fashioned chicharon while meeting modern demand for plant-based and meat-free alternatives. This combination of heritage inspiration and vegetarian innovation positions Oishi Marty’s as a compelling product for both traditional snack lovers and health-conscious consumers across global markets.

Chicharon-Style Crunch and Taste

Oishi Marty's Vegetarian Snacks is a ready-to-eat, plant-based savory snack designed to replicate the look, crunch, and eating experience of traditional pork chicharon. Made from carefully selected vegetarian ingredients, the product delivers a light yet crispy texture with bold seasoning, offering a familiar snack experience in a meat-free format.

The product is positioned as a vegetarian alternative to classic pork skin snacks, targeting consumers who enjoy traditional flavors and textures but prefer plant-based options for dietary, cultural, or lifestyle reasons. By closely mimicking the visual appearance and crunch of pork chicharon, Oishi Marty’s bridges the gap between heritage snacks and modern vegetarian consumption, making it appealing to both mainstream snack consumers and the growing plant-based market.

Key positioning highlights include:

• Vegetarian chicharon inspired by traditional pork skin snacks
• Old-fashioned style crunch and appearance, delivering a nostalgic eating experience
• Plant-based formulation, suitable for meat-free and flexitarian consumers
• 0g trans fat, supporting health-conscious consumer preferences
• Convenient, ready-to-eat format ideal for everyday snacking and impulse purchase

This unique positioning allows Oishi Marty’s to stand out on retail shelves, offering strong differentiation and broad consumer appeal across international markets.

One Signature Flavor, Multiple Pack Formats

In the Vietnam market, Oishi Marty’s is offered in a single, well-defined variant designed to deliver the most authentic and recognizable experience of traditional chicharon.

• Pork Skin Flavor – A savory seasoning profile inspired by the classic taste of pork skin chicharon, delivering rich umami notes and a satisfying crunch while remaining entirely vegetarian.

This focused flavor strategy allows the product to maintain strong identity and shelf recognition, making it easy for consumers to understand and for retailers to position effectively.

To support different consumption occasions and retail strategies, the product is available in a wide range of pack sizes, including:

• Single-Serve: Small, affordable sizes ideal for first-time buyers, sampling, and impulse purchases
• Regular: Everyday snack sizes suited for convenience stores and modern trade
• Value Pack: Larger sharing formats designed for home consumption and value-focused shoppers

Quality Assurance & Certifications

Recommended Channel Strategy for Importers

From our experience supplying Oishi Marty’s Vegetarian Snacks to multiple markets, we recommend positioning this product as a fast-moving snack line with proven cross-channel adaptability that adapts easily across different retail and distribution environments.

1/ Performance Across Key Channels

• Modern Trade (Supermarkets, Hypermarkets & Convenience Stores): We advise placing the product in high-traffic snack zones or plant-based sections, where its strong brand recognition and vegetarian positioning can drive trial and repeat purchases across multiple pack sizes.
• Traditional Retail (Independent Grocers & Neighborhood Shops): Entry pack formats perform particularly well in traditional trade, where familiar pork skin–inspired flavors support impulse buying and fast turnover.
• Wholesale: For wholesalers, we recommend focusing on core and sharing packs, which support bulk purchasing, efficient inventory movement, and consistent volume sales.
• E-commerce Platforms: The product’s ambient storage requirements and durable packaging make it suitable for online sales, allowing importers to expand reach with minimal additional handling complexity.
• Food Service & Institutional Channels: We see strong potential for redistribution and resale, especially in markets where packaged snacks are commonly supplied through institutional buyers.

2/ Merchandising Efficiency & Shelf Impact

We recommend leveraging the product’s distinctive packaging design to maximize shelf visibility. The vivid green color palette, which clearly resonates with vegetarian and plant-based positioning, helps the product stand out immediately on crowded snack shelves. Combined with a recognizable product form and clear flavor communication, the packaging enables quick shopper recognition and confident purchase decisions. Compact pack formats further support efficient shelf utilization and flexible merchandising across shelves, hooks, and countertop displays, enhancing overall in-store impact and sell-through performance.

3/ Cross-Category Placement Flexibility

Oishi Marty’s can be merchandised across multiple retail categories, including savory snacks, vegetarian or plant-based sections, Asian or imported foods, and impulse zones near checkout. This flexibility increases product exposure and allows retailers to maximize shelf productivity.

4/ Consumer Conversion Power

By closely replicating the appearance and crunch of traditional pork chicharon, Oishi Marty’s effectively converts traditional snack consumers to a vegetarian alternative. This familiar yet innovative positioning encourages trial among mainstream shoppers while driving repeat purchases from flexitarian and health-conscious consumers.

From Source to Shelf - Our Export Capability

At MHP Exports, we work with global importers to simplify the process of bringing Oishi Marty’s Vegetarian Snacks into their markets. Our export approach is designed to reduce complexity, manage risk, and support scalable growth from launch to expansion.

• Market-Ready Product Sourcing: MHP Exports ensures reliable sourcing of authentic Oishi products with a focused SKU structure that supports faster market entry and consistent supply.
• Regulatory & Labeling Alignment: We assist importers in aligning packaging, labeling, and documentation with local regulatory requirements while preserving the product’s core brand positioning.
• Optimized Logistics Planning: From export documentation to freight coordination, we support flexible shipping solutions, leveraging the product’s ambient storage profile for cost-efficient transportation.
• Channel & Pack-Size Strategy Support: Based on our export experience, we advise on channel prioritization and pack-size mix to maximize shelf performance and early sell-through.
• Risk-Controlled Market Entry: We help partners plan inventory and rollout strategies that balance opportunity with controlled exposure, enabling sustainable market development.
• Long-Term Export Partnership: MHP Exports is committed to transparent communication, responsive support, and long-term collaboration with our international partners.

Partner with MHP Exports to Bring a Differentiated Snack Concept to Your Market

Partner with MHP Exports to introduce Oishi Marty’s Vegetarian Snacks to your market with confidence. We work closely with importers and distributors to assess market suitability, define the right channel strategy, and support a smooth and compliant market entry.

Contact us today to discuss distribution opportunities, request product details, or begin your market evaluation.