Oishi Pea Snack with Coconut Milk – Crunchy Green Pea Sticks with Creamy Tropical Sweetness

Founded in 1974, Oishi has grown into one of Asia’s most recognized snack brands, known for delivering delicious, innovative, and high-quality products to consumers worldwide. Backed by decades of manufacturing expertise and continuous product development, Oishi combines modern food technology with flavors inspired by regional tastes to create snacks that resonate across diverse markets. With a strong distribution network and a reputation for consistency, the brand has earned the trust of retailers, distributors, and consumers alike, making Oishi a reliable partner in the global FMCG landscape.

Oishi Pea Snacks are thoughtfully crafted to preserve the authentic taste of real green peas, using only the choicest peas to deliver maximum flavor and a light, delicate crispness. Produced through advanced baking technology rather than frying, they offer a satisfyingly crunchy texture with a lighter, more refined eating experience suited to modern consumer preferences. The distinctive stick format not only enhances the crisp bite but also provides convenient, easy handling, reflecting Oishi’s dedication to quality ingredients, innovative processing, and contemporary snack design.

Where Real Green Peas Meet Smooth Coconut Cream

Oishi Pea Snack with Coconut Milk is a baked, stick-shaped sweet snack made from real green peas and infused with the smooth, creamy taste of coconut milk. Using carefully selected peas, the product preserves the natural nutty flavor of the ingredient while delivering a light, crispy texture through advanced baking technology rather than frying. The distinctive stick format enhances the crunchy bite and provides convenient, easy-to-hold enjoyment suitable for various consumption occasions.

In the market, the product is positioned as a light sweet snack with a tropical Asian twist, offering an alternative to conventional sugary confectionery. It combines authentic ingredient flavor with gentle sweetness and refined texture, appealing to consumers seeking unique, better-balanced snack options.

Here are the key characteristics of Oishi Pea Snack with Coconut Milk:

• Made from Real Green Peas – Preserves the natural nutty flavor of carefully selected, high-quality peas.
• Coconut Milk Infusion – Smooth, creamy tropical sweetness that complements the pea base.
• Baked, Not Fried – Produced using advanced baking technology for a lighter texture and cleaner finish.
• Light & Crispy Texture – Delicate crunch with an airy bite, not heavy or greasy.
• Stick-Shaped Format – Unique elongated shape enhances crunch and offers easy, convenient handling.

One Distinctive Variant, Two Retail Formats

While Oishi Pea Snacks are widely distributed across international markets, most global variants emphasize the natural taste of green peas in their classic form. In contrast, the Vietnam market presents a distinctive innovation by combining real green peas with the smooth, creamy sweetness of coconut milk. This thoughtfully developed flavor pairing reflects Vietnam’s tropical palate and culinary heritage, resulting in a sweeter, more indulgent reinterpretation of the traditional pea snack. The unique balance of nutty and creamy notes makes this variant especially appealing for markets seeking differentiated, tropical, or Southeast Asian–inspired snack offerings.

In the Vietnam market, Oishi structures this product line using a two-tier pack size strategy, which we replicate for export sourcing:

• Trial Pack – Small Pouch Format: Intended for first-time purchase, sampling, and impulse channels. This format supports competitive retail pricing and high product rotation, making it suitable for traditional trade and entry-level distribution.
• Standard Pack – Stand-Up Pouch with Zip Lock: Designed for regular consumption and repeat purchase. The stand-up pouch enhances shelf visibility and product protection, while the zip-lock feature helps maintain freshness after opening. This format is well suited for supermarkets, convenience chains, and e-commerce.

Quality Assurance & Certifications

Strategic Channel Placement & Growth Potential

1/ Performance Across Retail Channels

As an exporter, we recommend positioning Oishi Pea Snack with Coconut Milk strategically across multiple retail channels to maximize market penetration and long-term growth. Based on our distribution experience, this product performs most effectively in the following environments:

• Modern Trade (Supermarkets, Hypermarkets, Convenience Chains): We advise importers to leverage the product’s tropical coconut milk flavor and unique stick format to create clear differentiation within the sweet snack segment. Placement in impulse zones, end-caps, or new-arrival sections can accelerate trial and consumer awareness.
• Traditional Retail (Independent Grocers, Neighborhood Stores): For markets with strong traditional trade presence, the compact pouch and approachable positioning allow for steady daily sell-through. We recommend ensuring sufficient facings to maintain brand visibility in smaller shelf spaces.
• Wholesale & Regional Distribution Networks: The single-SKU structure simplifies forecasting and inventory control. Importers can benefit from streamlined procurement planning and efficient redistribution across multi-tier retail systems.
• E-Commerce & Cross-Border Online Platforms: We strongly encourage leveraging digital marketplaces, as unique, regionally inspired flavors tend to perform well online. Highlighting the Vietnam-exclusive coconut milk combination can significantly enhance product storytelling and drive online conversions.
• Specialty & Ethnic Retail Stores: For market entry strategies, Asian supermarkets and tropical specialty stores often serve as effective initial channels. The product’s Southeast Asian flavor profile resonates strongly with multicultural consumers and can help establish brand presence before expanding into mainstream retail.

2/ Merchandising Efficiency & Shelf Impact

From a merchandising perspective, Oishi Pea Snack with Coconut Milk offers flexible packaging formats, including both pillow pouch and stand-up pouch options, allowing importers and retailers to adapt display strategies according to store format and shelf configuration.

• Pillow Pouch Format: Suitable for high-volume retail environments, hanging displays, and promotional bins. This format supports cost-efficient shelf stocking and is ideal for traditional trade and impulse-driven locations.
• Stand-Up Pouch Format: Designed for modern trade shelves, providing strong upright visibility and premium presentation. The stable base enhances planogram integration and improves shelf organization.

The packaging design itself reflects the product’s refined sweet taste - featuring a clean, elegant visual identity that communicates quality and tropical indulgence. The harmonious color scheme and coconut imagery enhance flavor recognition while maintaining a modern, appealing aesthetic.

3/ Consumer Target Segments

Oishi Pea Snack with Coconut Milk appeals to a broad yet clearly defined range of consumer segments, supporting stable demand across diverse markets.

• Youth and Young Adults: The unique combination of green peas and coconut milk, together with the distinctive stick format, resonates strongly with younger consumers seeking trendy, novel, and visually appealing snack options. Its tropical profile makes it particularly attractive in markets influenced by Asian food trends.
• Families and Shared Snacking Occasions: The light, baked texture and gentle sweetness make it suitable for family consumption, including casual gatherings, school snacks, and at-home sharing moments.
• Multicultural & Asian-Flavor Enthusiasts: In international markets, consumers familiar with coconut-based desserts and Southeast Asian flavors are naturally drawn to this product. It performs especially well in regions with growing demand for authentic Asian-inspired snacks.
• Better-Choice Snack Seekers: As a baked (not fried) product, it also attracts consumers looking for lighter alternatives within the sweet snack category, without sacrificing flavor or texture.

By targeting multiple consumer segments simultaneously, the product supports diversified demand streams, reducing reliance on a single demographic group and enhancing long-term market sustainability for importers.

4/ Seasonal & Promotional Flexibility

Oishi Pea Snack with Coconut Milk offers strong adaptability for seasonal campaigns and promotional programs. Its tropical flavor profile aligns naturally with summer promotions, holiday assortments, and Southeast Asian-themed merchandising displays. The product integrates easily into bundle packs, mixed snack cartons, and cross-merchandising initiatives with beverages or confectionery items.

Its lightweight structure and standardized packaging further support efficient promotional rollouts across multi-store retail networks and export destinations.

5/ Competitive Differentiation

While most Oishi Pea Snack variants in international markets focus primarily on the natural or savory profile of green peas, the Vietnam-exclusive combination of green peas and coconut milk delivers a sweeter, tropical reinterpretation of the category. This distinctive positioning differentiates it clearly from standard pea-based snacks and traditional confectionery products.

By offering a flavor profile that bridges authentic ingredients and tropical sweetness, the product provides retailers and distributors with a compelling point of distinction, enhancing portfolio diversity and strengthening competitive advantage within the sweet snack segment.

MHP Exports – Structured Solutions for International Markets

As a dedicated FMCG export partner, we provide comprehensive end-to-end solutions to ensure a smooth and reliable supply of Oishi Pea Snack with Coconut Milk to markets worldwide.

1/ Authentic Sourcing & Quality Control

We source directly from authorized channels to guarantee product authenticity, latest production dates, and consistent quality. Each shipment is carefully inspected to ensure packaging integrity and compliance with buyer specifications.

2/ Flexible Order Management

We support flexible volume arrangements, including mixed SKU consolidation, LCL and FCL shipments, and tailored order planning to suit different market entry strategies. Our streamlined coordination process enables efficient procurement and shipment scheduling.

3/ Regulatory & Documentation Support

Our team provides complete export documentation, including commercial invoices, packing lists, certificates of origin, and other required compliance documents. We also assist with labeling adaptation to meet destination market regulations when required.

4/ Logistics & Freight Coordination

We manage freight booking, container loading supervision, and export customs clearance to ensure smooth cargo movement from origin to destination. Our logistics planning prioritizes cost efficiency, cargo safety, and timely delivery.

5/ Long-Term Partnership Approach

Beyond shipment execution, we aim to build sustainable partnerships with importers by offering responsive communication, market insights, and ongoing supply support to facilitate stable growth in your distribution network.

Expand Your Snack Portfolio with a Distinctive Tropical Offering

Differentiate your product assortment with Oishi Pea Snack with Coconut Milk - a Vietnam-exclusive sweet snack that combines authentic green peas with creamy tropical flavor in a unique baked stick format. Designed to stand out across modern trade, specialty retail, and e-commerce channels, this product offers strong commercial potential for distributors seeking innovative, high-appeal snack solutions.

At MHP Exports, we go beyond product supply. We provide structured export support including competitive quotations, flexible order planning, compliance documentation assistance, and coordinated international logistics. Our team works closely with importers and distributors to ensure smooth procurement, efficient shipment handling, and reliable long-term supply.

Contact MHP Exports today to request detailed product specifications, pricing, minimum order quantities, and sample arrangements - and bring a differentiated Southeast Asian flavor to your market with confidence.