Oishi Pumpkin Snack – A Refined Pumpkin-Based Crunch for Personal Snacking

Oishi is one of Asia’s most recognized snack brands, known for delivering high-quality, flavorful, and affordable snack products to millions of consumers worldwide. Established in the Philippines and now operating across Southeast Asia, Oishi has built a strong reputation for innovation, consistent taste, and strict quality standards. With a diverse portfolio that includes chips, crackers, puffed snacks, and confectionery, the brand has become a household name in many markets.

Oishi Pumpkin Snack stands out as a distinctive offering crafted with pumpkin, delivering a light, crispy texture and a naturally vibrant color that enhances its visual appeal. More than just a snack, it is thoughtfully positioned as a wonderful companion for your personal moments. Whether enjoyed during a quiet break in a busy workday, a brief pause after school, or a relaxing evening at home, Oishi Pumpkin Snack is designed to elevate individual experiences with comfort and simple pleasure.

Light Texture, Gentle Flavor, Pumpkin at the Core

Oishi Pumpkin Snack is a puffed, ready-to-eat vegetable snack produced from a carefully balanced blend of wheat flour and tapioca starch, combined with pumpkin to create its distinctive character. Carefully processed to achieve a light and airy structure, the product delivers a satisfying crispiness while maintaining a smooth, easy-to-enjoy bite. Its naturally appealing color and playful shape enhance shelf visibility and consumer attraction, making it a standout item within the puffed snack category.

Oishi Pumpkin Snack is positioned within the mass-market puffed snack segment, appealing to children, teenagers, and young adults seeking convenient and affordable everyday indulgence. Designed to accompany quick personal breaks - whether during school hours, work intervals, commuting time, or moments of relaxation at home - the product aligns naturally with modern, on-the-go lifestyles. This “personal moment” positioning creates a clear emotional distinction in the crowded snack category.

Key Characteristics of Oishi Pumpkin Snack:

• Pumpkin-Based Formulation: Made with wheat flour and tapioca starch, combined with pumpkin to create its distinctive identity and naturally appealing color.
• Light & Crispy Texture: Produced through controlled extrusion technology to achieve an airy structure and satisfying crunch.
• Personal-Moment Positioning: Marketed as a companion for individual enjoyment rather than group sharing occasions, creating emotional differentiation in the snack category.

Single Signature Profile, Multiple Pack Options

In the Vietnam market, Oishi Pumpkin Snack is currently offered with grilled beef seasoning that reflects local taste preferences for savory, well-rounded flavors. The seasoning delivers a rich umami character, enhanced by subtle roasted notes that evoke the aroma of freshly grilled beef. The combination of gentle sweetness from the pumpkin base and the savory grilled beef seasoning creates a harmonious contrast - offering both familiarity and distinction within the puffed snack category.

Oishi Pumpkin Snack is available in thoughtfully designed pack sizes that align with different personal consumption occasions and retail environments.

• Quick Break Pack: A compact format created for short, spontaneous moments of enjoyment. Ideal for convenience stores, school canteens, and impulse-buy locations, this size supports trial purchases and high stock rotation.
• Daily Treat Pack: Designed for regular individual consumption, this format offers a balanced portion suitable for everyday snacking. It performs well across supermarkets, mini-marts, and general trade channels.
• Home Comfort Pack: A larger format intended for extended enjoyment at home. Suitable for family purchase or longer personal relaxation moments, this size enhances value perception while maintaining strong shelf presence in modern trade outlets.

Quality Assurance & Certifications

Channel Alignment with Modern Snacking Behavior

1/ Strong Performance Across Key Retail Channels

Through our experience serving international markets, Oishi Pumpkin Snack consistently demonstrates stable performance across diverse retail and institutional channels, making it a flexible and scalable addition to import portfolios.

• Modern Trade (Supermarkets & Hypermarkets): In organized retail environments, the product benefits from strong brand recognition and eye-catching packaging that supports steady sell-through. Its structured pack size portfolio allows clear shelf segmentation, while the personal-moment positioning aligns well with the growing demand for individually portioned snacks in urban markets.
• Traditional Retail (General Trade & Small Stores): In traditional trade channels, smaller pack formats perform particularly well. Affordable pricing and compact sizing encourage impulse purchases and frequent consumption, resulting in consistent rotation and reliable replenishment cycles.
• Wholesale & Bulk Distribution: For wholesalers and sub-distributors, Oishi Pumpkin Snack offers dependable volume movement driven by its mass-market appeal. The focused SKU structure simplifies inventory management and supports efficient redistribution into secondary and rural markets.
• School & Institutional Channels: With students representing a key consumer segment, Oishi Pumpkin Snack performs strongly in school-area outlets and institutional settings. Its compact pack sizes and accessible price points support high-frequency purchases, especially during school terms, contributing to predictable and recurring demand patterns.
• Horeca & Canteen Distribution: In office cafeterias, factory canteens, and workplace food service environments, the product aligns naturally with short break-time consumption. The individually portioned format makes it suitable for controlled retail environments where convenience and quick enjoyment drive purchasing decisions.

2/ Merchandising Efficiency & Shelf Impact

Oishi Pumpkin Snack delivers strong shelf visibility through a thoughtfully designed packaging concept. The dominant packaging color reflects the natural tone of pumpkin, reinforcing product identity and ingredient association at first glance.

At the same time, the snack itself features a lighter, pale color - creating a natural visual contrast between the product image and the packaging background. This contrast enhances visual clarity, allowing the product to stand out more effectively on crowded shelves. The interplay between the vibrant pumpkin-inspired design and the soft-toned snack appearance creates a “pop effect” that attracts consumer attention and supports impulse purchasing behavior.

3/ Turnover & Replenishment Suitability

Positioned within the high-frequency, low-unit-cost snack segment, Oishi Pumpkin Snack supports reliable inventory turnover. Its accessible pricing and broad consumer appeal drive repeat purchases and stable demand patterns.

For importers and distributors, this typically translates into:

• Steady rotation cycles
• Predictable replenishment planning
• Lower risk of slow-moving inventory

Such characteristics are essential when building sustainable FMCG portfolios in competitive markets.

4/ Alignment with Consumer Snacking Behavior

Based on consumer trends observed across multiple markets, individual snacking occasions continue to drive consistent category growth. Oishi Pumpkin Snack is strategically aligned with these behaviors, including:

• Quick breaks between daily activities
• On-the-go snacking during commuting
• After-school consumption among students
• Small personal rewards during work hours
• Relaxation moments at home

By focusing on personal moments rather than group-sharing occasions, the product supports steady year-round consumption and reduces reliance on seasonal demand spikes.

Fast, Flexible & Scalable Export Solutions

1/ Streamlined Order Processing

In fast-moving FMCG markets, timing and operational efficiency are critical. We operate with a structured export workflow that ensures fast quotation turnaround, clear order confirmation, and transparent production scheduling. This allows our partners to plan inventory cycles with confidence and respond quickly to market demand.

2/ Multi-SKU Consolidation & Flexible Loading

To optimize working capital and freight efficiency, we support mixed-SKU container consolidation. Importers can combine multiple pack sizes or product lines within a single shipment, maximizing container utilization while minimizing per-unit logistics costs.

Our team carefully plans carton configuration and pallet arrangements to ensure:

• Optimized space usage
• Reduced freight cost per unit
• Improved margin potential
• Efficient warehouse handling upon arrival

3/ Logistics Coordination from Factory to Port

We manage the full shipment coordination process, including inland transport, freight booking, container loading supervision, and export documentation. Whether by sea or air freight, our structured coordination reduces delays and ensures timely dispatch.

For importers operating in competitive markets, shorter lead times can directly translate into faster shelf placement and quicker revenue realization.

4/ Scalable Volume Capability

As your market demand grows, supply scalability becomes essential. We support flexible volume planning - from initial trial containers to full-scale regular shipments - enabling importers to expand distribution coverage without disruption.

This scalability allows partners to:

• Test new markets with controlled risk
• Increase order volume in response to strong sell-through
• Plan promotional campaigns with supply assurance
• Expand into additional retail channels confidently

Request Your Export Quotation

Oishi Pumpkin Snack combines strong brand recognition, clear consumer positioning, and scalable distribution potential - making it a strategic addition to competitive FMCG markets.

At MHP Export, we go beyond product supply. We support our international partners with structured export execution, optimized container planning, and responsive coordination to ensure a smooth and efficient route from order confirmation to retail shelf.

Whether you are expanding your snack portfolio, entering a new market, or strengthening your distribution network, our team is ready to support you with:

• Detailed product specifications
• Pack size and carton configuration options
• Competitive export pricing
• Lead time transparency
• Professional shipment coordination

Partner with MHP Export to secure a dependable snack portfolio and build sustainable growth in your market.