Oishi Tomati – The Perfect Balance of Sweet & Tangy Tomato Flavor

Oishi is a beloved snack brand known for bringing out the joy and playfulness in every bite, with the mission to “Bring out the kid in you.” Rooted in Southeast Asia, Oishi has grown to become a leading name in the snack industry, offering products that cater to all ages while evoking feelings of fun, excitement, and nostalgia. By delivering high-quality, flavorful snacks, Oishi invites consumers to rediscover the simple pleasures of snacking, no matter where they are in the world.

Oishi Tomati is one of the promising items in Oishi’s vegetable snacks line. This delicious tomato-flavored snack represents the brand’s commitment to offering healthier snack alternatives without compromising on taste. With its carefully crafted balance of flavors and its unique shape, Oishi Tomati stands out as a refreshing, light snack that fits perfectly into the growing trend of vegetable-based snack options. It’s a snack that combines the goodness of vegetables with the sweet and tangy flavor of tomatoes, making it an ideal choice for those who seek nutritious yet flavorful alternatives.

The Perfect Snack for Students with a Unique Twist

Oishi Tomati is a tomato snack made from a blend of wheat flour, tapioca starch, corn starch, and tomato flavor. It features a unique shape, with a balanced flavor profile that combines subtle sweetness and a hint of tanginess. This creates a refreshing and enjoyable taste that’s both light and satisfying, without being overwhelming. It’s the perfect choice for those who appreciate a delicate, well-rounded flavor in a snack that is both flavorful and easy to enjoy.

Positioned as the perfect partner for student life, Oishi Tomati is designed to meet the fast-paced, on-the-go demands of students. Whether during intense study sessions, short breaks between classes, or casual moments with friends, this snack is an ideal choice for providing a quick and delicious energy boost. Its convenient, portable packaging makes it easy to carry in backpacks or lunch boxes, ensuring that students can enjoy a tasty, satisfying snack anytime, anywhere.

Here’s what makes Oishi Tomati a standout snack:

• Uniquely Shaped: Oishi Tomati features a fun, distinctive shape that makes it enjoyable to eat and visually appealing.
• Mild Sweet & Sour Flavor: The snack has a gentle blend of tomato flavor with a hint of sweetness and tanginess, offering a balanced and refreshing taste without being too intense.
• Perfect for Student Life: Conveniently packaged for on-the-go snacking, Oishi Tomati is a great choice for busy students. It’s the ideal snack to enjoy between classes, during study sessions, or while taking a break from work.

Single Variant, Dual Pack Sizes

Currently, Oishi Tomati is produced as a single core flavor variant featuring a sweet & tangy tomato taste that has proven strong acceptance among student and youth segments in Vietnam. This core flavor serves as a reliable, volume-driving SKU that importers can launch with confidence. At the same time, the streamlined formulation allows for future market-specific adaptations (such as minor sweetness or acidity adjustments) should local consumer preferences or regulatory requirements necessitate customization, while maintaining the brand’s recognizable flavor identity.

The Tomati range is structured into two key pack sizes, both optimized for international retail environments:

• Impulse Format: Small packs (approximately 5–20g) designed for price-sensitive consumers, first-time trials, and high-frequency purchases. This format performs particularly well in convenience stores, school-area retail, kiosks, and vending channels.
• Core Volume Format: Medium packs (approximately 25–60 g) positioned for everyday consumption and light sharing. These packs offer a stronger value perception and are well suited for supermarkets, modern trade, and promotional bundling.

This two-tier pack size strategy enables importers to cover both entry-level and core consumption occasions without overextending their SKU portfolio.

Quality Assurance & Certifications

Ideal for Modern Retail & Beyond

1/ High Impact Across Key Retail Networks

As an exporter of Oishi Tomati, we understand the diverse needs of markets around the world. Whether you're operating in modern trade, traditional retail, wholesale, or newer channels like e-commerce and foodservice, Oishi Tomati is strategically positioned to perform well across all these avenues. Here's some advice on how to effectively distribute and sell Oishi Tomati in your market.

a) Modern Trade

In modern trade outlets — such as supermarkets, hypermarkets, and convenience stores — Oishi Tomati is a strong performer. Its trial pack and standard pack are designed for easy display and quick consumer access. The attractive, vibrant packaging ensures high shelf visibility, making it a standout choice for impulse purchases.

Our advice to importers is to leverage end-cap displays, promotional positions, and in-store sampling to boost visibility. The snack’s convenient portion sizes and appealing taste make it an ideal choice for customers seeking a quick, satisfying snack while shopping.

b) Traditional Retail

In traditional retail, such as local grocery stores and small kiosks, Oishi Tomati thrives because of its grab-and-go nature. The small, portable packaging makes it easy for consumers to pick up quickly while on the move. This product is an excellent option for impulse buys in crowded or high-traffic locations.

For importers, we recommend focusing on high-traffic areas within traditional retail stores and ensuring strategic placement in impulse purchase zones. The product’s affordable price point and easy-to-carry packaging make it perfect for consumers looking for a quick snack during their daily routines.

c) Wholesale

Oishi Tomati is also an ideal product for the wholesale channel, catering to bulk buyers such as supermarkets, small retailers, and foodservice operators. Due to its consistent demand, the product is well-suited for efficient stock rotation and quick turnover. Importers focusing on wholesale should anticipate strong sales volume, particularly for bulk sales in regions with high snack consumption.

Importers should take advantage of bulk pricing options and flexible ordering systems to meet the needs of wholesale customers while maintaining a steady supply chain. Oishi Tomati’s rapid replenishment cycle makes it a staple product that is consistently in demand.

d) E-commerce & Online Platforms

The growth of e-commerce platforms worldwide — such as Shopee, Lazada, and local online grocery stores — presents an excellent opportunity for Oishi Tomati to thrive. With its compact size, affordable pricing, and easy-to-ship packaging, the product is a great fit for online retail.

As an exporter, we encourage importers to prioritize digital marketing strategies, such as bundle deals, flash sales, and targeted promotions, to drive traffic and increase conversion rates. Free shipping options or discounted shipping for bulk orders can also help drive sales. Additionally, direct-to-consumer sales through e-commerce allow for flexibility in price positioning and the ability to reach a wider audience.

e) Foodservice & Vending

Oishi Tomati is a great fit for the foodservice sector, including vending machines, cafeterias, and office snack suppliers. Its compact packaging and delicious, easy-to-enjoy flavor make it a go-to snack for consumers who are on-the-go, whether in offices, schools, or transport hubs. Importers looking to introduce Oishi Tomati to this channel should focus on placement in vending machines or corporate snack solutions.

For foodservice distributors, positioning Oishi Tomati in areas of high foot traffic — like transportation hubs, office buildings, or university campuses — will be crucial to maximizing exposure. Additionally, the product’s easy replenishment and consistent turnover make it an ideal snack for busy locations where consumers need a quick, delicious bite.

2/ Merchandising Efficiency and Shelf Impact

One of the key selling points of Oishi Tomati is its merchandising efficiency. Its modern packaging design, featuring a harmonious color palette of yellow, green, and red, ensures strong shelf impact. This eye-catching design enhances the product’s visual appeal, making it easy to spot in any retail environment. Whether in modern trade or traditional retail, the product’s colorful packaging helps drive impulse purchases and ensures high visibility even in crowded snack aisles.

We recommend importers focus on strategic product placement in high-traffic snack sections, end caps, and POS promotions to maximize visibility. Oishi Tomati's consistent packaging design also helps build brand recognition, which is essential for both short-term sales and long-term market growth.

3/ Sampling and Promotion Strategies

To successfully introduce Oishi Tomati in new markets, we recommend importers invest in sampling programs and in-store promotions. Given the snack’s unique tomato flavor and modern design, it has strong potential to drive trial purchases. Importers can work with local retailers to offer free samples or discounted trial packs to encourage consumers to try it.

Promotions such as buy-one-get-one-free offers, product bundling, or seasonal campaigns (e.g., back-to-school promotions targeting students) can help increase initial awareness and generate buzz in the market.

Efficient Export Solutions for Seamless Global Trade by MHP Exports

At MHP Exports, we are committed to providing seamless, efficient, and reliable export solutions to our international partners. From initial orders to final delivery, our end-to-end export solutions ensure that your business can rely on us for high-quality products, timely shipments, and exceptional customer support. We work closely with importers worldwide to make the process as smooth as possible, every step of the way.

1/ Tailored Order Quantities & Flexible MOQs

We understand that every market is different, and importers have unique needs when it comes to product quantities. Our team at MHP Exports is flexible, offering customized order quantities to fit your market strategy, whether you’re placing an initial trial order or establishing a long-term supply relationship. We also offer flexible minimum order quantities (MOQs) to help you cater to your local market demand without overcommitting resources.

2/ Documentation & Compliance Support

We handle the complexities of international trade so you can focus on growing your business. Our team provides comprehensive documentation support for customs clearance, import/export regulations, and labeling compliance, ensuring that all products meet the required standards for your specific market. Whether you’re navigating food safety certifications or local regulations, we make sure you have everything you need to ensure smooth customs processing and avoid delays.

3/ Efficient Logistics & Timely Shipments

We understand the importance of timely delivery in the fast-paced FMCG industry. With our extensive network of logistics partners, we can offer reliable shipping options to virtually every corner of the globe. Whether it’s sea freight, air freight, or land transportation, we work with trusted carriers to ensure your orders arrive on time, and in optimal condition. Additionally, we provide real-time tracking so you can monitor the progress of your shipment at any time.

4/ Competitive Pricing & Cost-Efficiency

At MHP Exports, we provide importers with competitive pricing and cost-effective solutions. By working directly with top-tier manufacturers and leveraging our relationships, we are able to offer affordable products while maintaining the highest quality. Our flexible pricing terms ensure that you can offer Oishi Tomati at a price point that’s attractive to consumers while achieving healthy profit margins for your business. Our goal is to ensure that our trading solutions help you stay competitive in your market.

5/ Dedicated Support & Partnership

As your trusted trading partner, MHP Exports is committed to supporting you at every step of the journey. From the initial inquiry to product delivery, our dedicated team is here to assist with product selection, order processing, logistics, and market insights. We take pride in building long-term relationships with importers and ensure that our support is always available, whether you need advice, assistance, or have any concerns. Our mission is to help you succeed by providing high-quality products, efficient services, and continuous support.

Join the Global Snack Revolution with MHP Exports

Oishi Tomati is taking the world by storm, and now is the perfect time for you to be a part of this exciting growth! As an importer, you have the opportunity to bring this delicious, on-the-go snack to your market and capitalize on its unique flavor and strong consumer demand.

MHP Exports is here to help you every step of the way, from seamless logistics to compliance support — ensuring that your import journey is smooth and successful. Partnering with us means you’re getting:

• A Trusted Trading Partner with years of experience in international markets
• Exclusive Products like Oishi Tomati, a snack loved by consumers worldwide
• Competitive Pricing with flexible order quantities and packaging options

Ready to take the next step? Contact us today to learn more about Oishi Tomati, explore pricing, and get started on your order. Our team is eager to partner with you and help you bring this delicious, popular snack to your market.